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More copies of this ISBN:Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brandsby Jeff Fisher
Synopses & ReviewsPublisher Comments:Showcases recent identity work for as variety of industries. Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities. Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image. Book News Annotation:Fisher, a creative identity consultant, surveys the graphic image and
identity-transformations of 50 companies, briefly discussing the
crisis that occurs with a stale identity and the need for a logo,
letterhead, or website that reflects the changes occurring within a
company. Credit is given to the firm and designers responsible for
each redesign, and the redesigned companies featured include a campus
magazine, a small vegetarian restaurant, the Seattle Space Needle,
and Kodak.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingAdd a comment for a chance to win!
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