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Life Inc: How the World Became a Corporation and How to Take It Back

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Life Inc: How the World Became a Corporation and How to Take It Back Cover

 

Synopses & Reviews

Publisher Comments:

This didn’t just happen.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.

Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes.

Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.

Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.

Synopsis:

Analyzes the ways in which the author believes that corporate interests dominate life, citing the impact of branding and marketing on everything from health care to relationships, in a report that makes recommendations for achieving authenticity and disengaging from commercial expectations.

Synopsis:

In this captivating book, cultural theorist Rushkoff reveals how corporations have come to dominate all aspects of life--including our inner lives--and what to do about it. In tracing the roots of corporatism from the Renaissance to today, Rushkoff reveals the way it supplanted social interaction and local commerce and came to be regarded as a pre-existing condition of our world.

About the Author

\Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.

Table of Contents

Your money or your life : a lesson on the front stoop — Once removed : the corporate life-form — Charters and the disconnect from commerce — Mistaking the map for the territory — Colonialism and the disconnect from place — The ownership society — Real estate and the disconnect from home — Individually wrapped — Public relations and the disconnect from one another — You, you're the one — Consumer empowerment and the disconnect from choice — To whom credit is due — Self-interest and the disconnect from currency — From ecology to economy — Big business and the disconnect from value — No returns — How resistance disconnects us even further — Here and now — The opportunity to reconnect.

Product Details

ISBN:
9781588368492
Subtitle:
How the World Became a Corporation and How to Take It Back
Publisher:
Random House
Creator:
Douglas Rushkoff
Author:
Rushkoff, Douglas
Author:
Douglas Rushkoff
Subject:
Business & Economics : General
Subject:
Conduct of life
Subject:
Marketing
Subject:
General
Subject:
Anthropology - Cultural
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
Business-History and Biography
Subject:
Sociology - General
Subject:
Business - General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20090602
Binding:
ELECTRONIC
Language:
English
Pages:
274

Related Subjects

Business » General
Business » History and Biographies
Business » Marketing
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
History and Social Science » Anthropology » Cultural Anthropology
Humanities » Philosophy » General

Life Inc: How the World Became a Corporation and How to Take It Back
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Product details 274 pages Random House Publishing Group - English 9781588368492 Reviews:
"Synopsis" by , Analyzes the ways in which the author believes that corporate interests dominate life, citing the impact of branding and marketing on everything from health care to relationships, in a report that makes recommendations for achieving authenticity and disengaging from commercial expectations.
"Synopsis" by , In this captivating book, cultural theorist Rushkoff reveals how corporations have come to dominate all aspects of life--including our inner lives--and what to do about it. In tracing the roots of corporatism from the Renaissance to today, Rushkoff reveals the way it supplanted social interaction and local commerce and came to be regarded as a pre-existing condition of our world.
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