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Universal Principles of Design
by William Lidwell and Kritina Holden and Jill Butler

Universal Principles of Design Cover

Synopses & Reviews

Publisher Comments:


Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work, until now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Synopsis:

This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. Every major design concept is defined and illustrated for readers to expand their knowledge.

Synopsis:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Synopsis:

Covers the core building blocks of design theory for disciplines ranging from graphic design to architecture to user interface design.
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Product Details

ISBN:
9781592530076
Subtitle:
100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Author:
William Lidwell and Kritina Holden and Jill Butler
Author:
Butler, Jill
Author:
Holden, Kritina
Author:
Lidwell, William
Publisher:
Rockport Publishers
Location:
Gloucester, MA
Subject:
Design - General
Subject:
Design
Subject:
General Art
Copyright:
2007
Edition Description:
Includes bibliographical references and index.
Publication Date:
October 2003
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
216
Dimensions:
10.48x8.54x.89 in. 2.20 lbs.
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