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Reinventing Fire: Bold Business Solutions for the New Energy Era

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Reinventing Fire: Bold Business Solutions for the New Energy Era Cover

ISBN13: 9781603583718
ISBN10: 1603583718
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Synopses & Reviews

Publisher Comments:

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

Book News Annotation:

Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

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Average customer rating based on 3 comments:

gmunkhoff, January 30, 2013 (view all comments by gmunkhoff)
"Reinventing Fire" is a book that every American should read. It is a must read for anyone that considers themselves to be an advocate for sustainable living, but before warned that this is not an easy read. There’s an overwhelming volume of charts, tables, figures and facts, but don’t let that stop you from reading to the end. All of it is absolutely essential to prove Lovins’ assertion that the burning of fossil fuels for energy production is no longer our cheapest option. He presents us with a practical choice in how we proceed into the future

Reinventing Fire takes us from wondering what to do about the devastating effects of our energy usage to putting us in the drivers seat on the road to a future powered by clean, safe and abundant energy.
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green liver, December 8, 2012 (view all comments by green liver)
A must read for every American and a should be textbook for every classroom. While our political leaders are running around debating cap and trade, emissions treaties, fracking, or worse yet just ignoring the fossil fuel problem, Amory Lovins and his dedicated gang at the Rocky Mountain Institute have quietly put together the manifesto for achieving the era of sustainable energy.

Using understandable data, charts, logic, ideas, Lovins and his RMI have us off coal and oil by the year 2050 and at the same time growing our economy and saving trillions of dollars. No gloom or doom here: just solutions. Solutions that we can all have a hand in implementing.

If you are ready for a breath of fresh air, or looking for reasons to be optimistic about the future, invest a few bucks and a few hours in Reinventing Fire. You'll be glad you did.
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pmck, December 21, 2011 (view all comments by pmck)
This book paints a clear and factual picture of a world we should all be striving for.
It points out the advantages ecomnomically and strategically of freeing ourselves of oil and gas dependance.
It is not laden with heavy critism of any individuals or organizations. It simply lays out a road map and shows the arguments for following it.
Clear and concise lanquage. A credit to the author.
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Product Details

ISBN:
9781603583718
Author:
Lovins, Amory
Publisher:
Chelsea Green Publishing Company
Author:
Odum, Marvin
Author:
Rowe, John W.
Subject:
Business - General
Publication Date:
20111031
Binding:
HARDCOVER
Language:
English
Pages:
352
Dimensions:
9 x 6 in

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Related Subjects


Business » Featured Titles
Business » General
Business » History and Biographies
Business » Management
Business » Manufacturing and Product Development
Business » Strategy
Engineering » Engineering » Power Resources » Alternative and Renewable

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