|
|
|
|
||
|
HELP | |
|
  $25.95
New Hardcover
Ships in 1 to 3 days
This title in other formats:The End of Overeating: Taking Control of the Insatiable American Appetiteby David Kessler
Synopses & ReviewsPublisher Comments:Most of us know what it feels like to fall under the spell of foodwhen one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But its harder to understand why we can't seem to stop eatingeven when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? Americas number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why its so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habitsand how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeatersfrom popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kesslers cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do. Review:"'Conditioned hypereating is a biological challenge, not a character flaw,' says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat — as distinct from eating itself — is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple 'food rehab' program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control." Publishers Weekly (Copyright Reed Business Information, Inc.) Review:"Dr. David Kessler has written a fascinating account of the science of human appetite, as well as its exploitation by the food industry. The End of Overeating is an invaluable contribution to the national conversation about the catastrophe that is the modern American diet." --Michael Pollan, author of In Defense of Food
"David A. Kessler, who led the battle against the tobacco industry, now joins the fight against obesity. His message is important: The problem is not only the behavior of profit-driven food companies, but also the daily choices that each one of us makes." Eric Schlosser, author of Fast Food Nation "David Kesslers fascinating book is essential for anyone interested in learning more about how corporate greed and human psychology have created a national health crisis." Alice Waters, chef and owner of Chez Panisse "Disturbing, thought-provoking, and important." Anthony Bourdain, author of Kitchen Confidential "A compelling book about overeating and the obesity pandemic. Dr. Kessler thoroughly examines the nature of our relationship with food and why it is critical to understand and modify our behavior to reverse this global threat to health and well-being." David Satcher, former Surgeon General and director of the Centers for Disease Control and Prevention "A fascinating, unique book by a brilliant public health leader." Donna Shalala, former Secretary of the U.S. Department of Health and Human Services VideoAbout the AuthorDAVID A. KESSLER, MD, served as commissioner of the US Food and Drug Administration under presidents George H. W. Bush and Bill Clinton. He is a pediatrician and has been the dean of the medical schools at Yale and the University of California, San Francisco. A graduate of Amherst College, the University of Chicago Law School, and Harvard Medical School, Dr. Kessler is the father of two and lives with his wife in California. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| |||||||||||||||||||||||||||||||||
|
| ||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||
Don't Miss
