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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying Cover

 

Synopses & Reviews

Publisher Comments:

Ebster draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher to offer hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. 200 pp.

Synopsis:

Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de

Product Details

ISBN:
9781606490952
Subtitle:
Creating Store Space That Encourages Buying
Publisher:
Business Expert Press
Author:
Ebster, Claus
Author:
Garaus, Marion
Subject:
Consumer behavior
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20110721
Binding:
ELECTRONIC
Language:
English
Pages:
216

Related Subjects

» Business » General
» Business » Marketing
» Health and Self-Help » Psychology » General

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
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Product details 216 pages Business Expert Press - English 9781606490952 Reviews:
"Synopsis" by , Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de
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