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This item may be Check for Availability Store Design and Visual Merchandising: Creating Store Space That Encourages Buyingby Claus Ebster
Synopses & ReviewsPublisher Comments:Ebster draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher to offer hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. 200 pp.
Synopsis:Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de
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