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More copies of this ISBN:Free Market Missionaries: The Corporate Manipulation of Community Valuesby Sharon Beder
Synopses & ReviewsPublisher Comments:In this tightly researched and incendiary book, communications rottweiler Sharon Beder exposes how our community values have been sacrificed by economic and political power brokers--today's free market missionaries--on the altar of free market economics. Beder shows how throughout the twentieth century business associations and coalitions coordinated mass propaganda campaigns that combined public relations techniques developed in twentieth century America with revitalized free market ideology originating in eighteenth century Europe. The aim was to persuade people that it was in their interests to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. These campaigns were augmented during the 1970s and '80s by the more sophisticated efforts of corporate funded think tanks to promote free enterprise and business-friendly policies. Today's free market missionaries seek to change individual and institutional values using bolder strategies such as the expansion of share ownership and the manipulation of wider public concerns. In the end the outcome is the same, the triumph of business values over community values and the manipulation of democracy. This book is an intellectual call-to-arms and the choice is clear: fight back or be converted to the ideology of the corporate free market missionaries. Book News Annotation:Suggesting that we are currently witnessing a revolutionary shift
from democracy to corporate rule representing a wholesale change in
cultural values and aspirations, Beder (formerly of the U. of
Wollongong School of Social Sciences, Media and Communication in
Australia) argues that this shift is the product of a deliberate
strategy by corporate executives, who have mobilized their enormous
financial and political resources in order to promote a free market
ideology that trumps values of individuality, truth, justice, and
democracy. She charts the development and institutions of this
ideological campaign from the 1970s onwards, describing the public
relations campaigns, corporate influence over economic education,
pro-business think tanks, international economic advisers, and
ideological academic constructs that are complicit in the campaign.
Distributed in the US by Stylus.
Annotation ©2007 Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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