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Original Essays | December 12, 2009

Alexander McCall Smith: IMG The Courage of Others

0 comments By Alexander McCall Smith

I have recently written a novel about life in England during the Second World War. I felt some concern before I tackled this theme — the War... Continue »
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    La's Orchestra Saves the World

    Alexander McCall Smith
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1 Burnside Business- Marketing

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The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires

by Roy H Williams

The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires Cover

Synopses & Reviews

Publisher Comments:

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. Full of provocative ideas and soaring inspiration, this book is like a bag of potato chips. Short, compelling information-packed chapters make it impossible to read just one.
-- Which kind of ads work the best
-- World's best traffic builder
-- The 12 causes of advertising failure
-- Why the right word is worth a thousand pictures
-- Why you should never worry about reaching the "right person"
-- How to measure success

Anyone involved in marketing, sales, and customer service will find it an invaluable guide.

Synopsis:

Filled with provocative ideas and soaring inspiration, this book presents short, compelling, information-packed chapters that tell readers what works, what doesn't, and why, when it comes to turning dreamers into millionaires.
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Product Details

ISBN:
9781885167293
Subtitle:
Turning Words Into Magic and Dreamers Into Millionaires
Author:
Williams, Roy H.
Author:
Williams, Roy H.
Publisher:
Bard Press (TX)
Location:
Austin, Tex. :
Subject:
Small Business
Subject:
Marketing - General
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
General Business & Economics
Copyright:
1998
Edition Description:
Trade paper
Publication Date:
June 1998
Binding:
Paper Textbook
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
221
Dimensions:
9.99x7.19x.72 in. .96 lbs.
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