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Original Essays | September 23, 2009

Jonathan Lethem: IMG Stops: On Those Things My New Novel Forgot to Be About, Maybe

0 comments By Jonathan Lethem

For me, there's a weird, unfathomable gulf — I almost wrote gulp — between the completion of a novel and its publication. Some days this duration feels interminable, as though the book has... Continue »
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    Chronic City

    Jonathan Lethem
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25 Local Warehouse Biography- Business
19 Remote Warehouse Business- Advertising
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Confessions of an Advertising Man

by David Ogilvy

Confessions of an Advertising Man Cover

Synopses & Reviews

Publisher Comments:

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Synopsis:

A distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.
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Product Details

ISBN:
9781904915010
Author:
OGILVY, DAVID
Publisher:
Southbank Publishing
Location:
N
Subject:
Business
Subject:
Advertising & Promotion
Subject:
Corporate & Business History - General
Copyright:
2004
Publication Date:
March 2005
Binding:
Paperback
Language:
English
Pages:
207
Dimensions:
198 X 129 in.
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