This book is about getting rich by becoming far better at the selling process that your competitors. What it is NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling. Dan Kennedy would never have it that way.

He offers a set of No B.S. strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Kennedy conducts around the world - events that cause a stampede to the back of the hall for his materials after he finishes his presentation.

Learn:

• Dan's 13 Eternal Truths About Selling
• The Surprising reasons you should "position" instead of prospect for sales
• How to structure a sale in six simple steps
• The secrets to becoming a true master at the art of persuasion

From one of the most highly compensated entrepreneur-speaker consultants out there come these effective tools to dramatically increase income. They include 16 proven strategies for exceptional success in sales, persuasion, and negotiation; 13 truths about selling; positioning tactics that replace prospecting; and more.