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Doing What Matters: How to Get Results That Make a Difference - the Revolutionary Old-School Approach

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Doing What Matters: How to Get Results That Make a Difference - the Revolutionary Old-School Approach Cover

 

Synopses & Reviews

Publisher Comments:

When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.”

There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals.

That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what’s important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn’t sell a red razor,” but went on to become one of Gillette’s biggest marketing successes ever.

Jim Kilts’s focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:

• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.

• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission.

• Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business.

• Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.

Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”

Synopsis:

Interweaving personal experience with practical wisdom and a hands-on approach, a successful executive introduces a compelling, no-nonsense system for achieving business success that explains how to focus one's efforts to achieve maximum effect, while avoiding distractions that hinder long-term goals. 100,000 first printing.

Synopsis:

JAMES M. KILTS, a founding partner of the private equity firm Centerview Partners, previously was chairman and CEO of the Gillette Company and prior to that CEO of Nabisco and Kraft. He has been a visiting lecturer and executive-in-residence at the University of Chicago, where he established the James M. Kilts Center for Marketing at the Graduate School of Business.

JOHN F. MANFREDI, managing partner of Manloy Associates, formerly was senior vice president of investor relations and corporate affairs at the Gillette Company and prior to that executive vice president at Nabisco.

ROBERT L. LORBER is president and CEO of the Lorber Kamai Consulting Group and associate professor at the University of California at Davis.

Table of Contents

Introduction: "I think you're going to get fired" — Sec. I: Fundamentals, people and attitudes matter. How do you know what really matters? ; Focusing on fundamentals matters ; Intellectual integrity matters ; Enthusiasm matters ; Action matters ; Understanding the right things matters — Sec. II: Leadership matters. The right team matters ; Leadership process matters ; The first day matters ; Ignoring what matters : enter the circle of doom — Sec. III: The future matters. The right road map matters ; Thinking for the long term matters — Sec. IV: Doing the right things matters. Politicians and media matter ; Learning matters : reflections on a career of being continuously dissatisfied.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

harrison.yang, December 20, 2008 (view all comments by harrison.yang)
It's really a great book which I want to get.
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Product Details

ISBN:
9780307396037
Publisher:
Crown Business
Subject:
Business & Economics : General
Author:
Manfredi, John F.
Author:
Robert Lorber
Author:
Lorber, Robert
Author:
James M. Kilts with John F. Manfredi and Robert L. Lorber
Author:
James M. Kilts
Author:
Kilts, James M.
Author:
John F. Manfredi
Subject:
General
Subject:
Leadership
Subject:
Management
Subject:
Success in business
Subject:
General Business & Economics
Subject:
Business - General
Subject:
Business management
Subject:
Business Writing
Subject:
main_subject
Subject:
all_subjects
Series Volume:
How to Get Results T
Publication Date:
20070904
Binding:
ELECTRONIC
Language:
English
Pages:
318

Related Subjects

Business » General
Business » Human Resource Management

Doing What Matters: How to Get Results That Make a Difference - the Revolutionary Old-School Approach
0 stars - 0 reviews
$ In Stock
Product details 318 pages Crown Publishing Group - English 9780307396037 Reviews:
"Synopsis" by , Interweaving personal experience with practical wisdom and a hands-on approach, a successful executive introduces a compelling, no-nonsense system for achieving business success that explains how to focus one's efforts to achieve maximum effect, while avoiding distractions that hinder long-term goals. 100,000 first printing.
"Synopsis" by , JAMES M. KILTS, a founding partner of the private equity firm Centerview Partners, previously was chairman and CEO of the Gillette Company and prior to that CEO of Nabisco and Kraft. He has been a visiting lecturer and executive-in-residence at the University of Chicago, where he established the James M. Kilts Center for Marketing at the Graduate School of Business.

JOHN F. MANFREDI, managing partner of Manloy Associates, formerly was senior vice president of investor relations and corporate affairs at the Gillette Company and prior to that executive vice president at Nabisco.

ROBERT L. LORBER is president and CEO of the Lorber Kamai Consulting Group and associate professor at the University of California at Davis.

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