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Basic Black: The Essential Guide for Getting Ahead at Work (And in Life)by Cathie Black
Synopses & Reviews
Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune’s “50 Most Powerful Women in American Business” for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved “the 360° life”—a blend of professional accomplishment and personal contentment—and how any woman can seize opportunity in the workplace.
No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-
buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today.
Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best.
The president of the Hearst Magazine empire draws on her personal experiences and professional accomplishments to share the secrets to success for women climbing the corporate ladders, furnishing valuable lessons on ambition, self-confidence, risk, establishing a healthy family-work balance, and how to recognize and seize opportunity. 100,000 first printing.
Basic Black does a great job of telling the story of how Cathie deftly navigated the challenges of the workplace and the media business, while also trying to balance the demands of a busy life. Her practical tips on handling typical workplace situations make this an important read for any woman who wants to become a better colleague, a better leader ... and a better person.
--Meg Whitman, President & CEO, eBay Inc.
Bravo for Basic Black After reading this book, I understand more than ever why Cathie Black is the huge success she is today. She's totally fearless She shares her triumphs, but perhaps best of all, she shares her mistakes so that we can learn from them. I love her candor. Whether you're starting your career or going full throttle, you will benefit from Cathie's insights into business--and life. Basic Black is a true must-read.
--Gayle King, editor-at-large of O, The Oprah Magazine
About the Author
CATHIE BLACK heads Hearst Magazines, a division of Hearst Corporation. She manages the financial performance and development of some of the industry’s best-known magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, and O, the Oprah Magazine. Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine, New York, and she is widely credited for the success of USA Today, where for eight years, starting in 1983, she was first president, then publisher. Before joining Hearst, she also served five years as president and CEO of the Newspaper Association of America. She lives in New York with her husband, son, and daughter.
Table of Contents
Prologue: Black on Black — Drive — Case study: Don't take no for an answer: Al Neuharth — Risk — Black & white: first impressions — People — Case study: Make your moment count: O, the Oprah Magazine — Fear — Black & white: landing your dream job — Power — Case study: Talk magazine — Black & white: the devil is in the details — Passion — Case study: The 360
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