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Reworkby David Heinemeier Hansson
Synopses & Reviews
Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is required reading for anyone tired of business platitudes.
--Chris Anderson, New York Times bestselling author of THE LONG TAIL and FREE
House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is 'the book for you, ' a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that's what
--Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP
If given a choice between investing in someone who has read REWORK or has an MBA, I'm investing in REWORK every time. This is a must read for every entrepreneur.
--Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks
Inspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.
--Scott Rosenberg, Co-Founder of Salon.com and author of DREAMING IN CODE and SAY EVERYTHING
The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book--and then get busy reimagining what it means to lead, compete, and succeed.
--William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK
...a Webby manifesto for post-recession success.--Newsweek
From the Hardcover edition.
The founders of the web-based 37signals counsel downsized prospective entrepreneurs on how to run a business that achieves success while avoiding such common practices as high-pressure sales tactics, workaholism and excessive meetings.
"Rework" shows you a better, faster, easier way to succeed in business. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
Table of Contents
First — The new reality — Takedowns — Ignore the real world — Learning from mistakes is overrated — Planning is guessing — Why grow? — Workaholism — Enough with "entrepreneurs" — Go — Make a dent in the universe — Scratch your itch — Start making something — No time is no excuse — Draw a line in the sand — Mission statement impossible — Outside money is plan Z — You need less than you think — Start a business, not a startup — Building to flip is building to flop — Less mass — Progress — Embrace constraints — Build half a product, not a half-assed product — Start at the epicenter — Ignore the details early on — Making the call is making progress — Be a curator — Throw less at the problem — Focus on what won't change — Tone is in your fingers — Sell your by-products — Launch now — Productivity — Illusions of agreement — Reasons to quit — Interruption is the enemy of productivity — Meetings are toxic — Good enough is fine — Quick wins — Don't be a hero — Go to sleep — Your estimates suck — Long lists don't get it done — Make tiny decisions — Competitors — Don't copy — Decommoditize your product — Pick a fight — Underdo your competition — Who cares what they're doing? — Evolution — Say no by default — Let your customers outgrow you — Don't confuse enthusiasm with priority — Be at-home good — Don't write it down — Promotion — Welcome obscurity — Build an audience — Out-teach your competition — Emulate chefs — Go behind the scenes — Nobody likes plastic flowers — Press releases are spam — Forget about the Wall Street journal — Drug dealers get it right — Marketing is not a department — The myth of the overnight sensation — Hiring — Do it yourself first — Hire when it hurts — Pass on great people — Strangers at a cocktail party — Resum
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