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The People's Tycoon: Henry Ford and the American Centuryby Steven Watts
Synopses & Reviews
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.
The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.
Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
From the Trade Paperback edition.
A definitive biography of the controversial entrepreneur who transformed the world of American business explores the dramatic contradictions of Henry Ford's life, providing a revealing study of the man behind the myths and assessing his accomplishments within the context of early twentieth-century America. By the author of The Magic Kingdom. Reprint. 15,000 first printing.
About the Author
Steven Watts is a professor of history at University of Missouri and the author of The Magic Kingdom: Walt Disney and the American Way of Life.
Table of Contents
PROLOGUE: The Legend of Henry Ford
PART ONE: The Road to Fame
PART TWO: The Miracle Maker
PART THREE: The Flivver King
PART FOUR: The Long Twilight
EPILOGUE: The Sage of Dearborn
From the Hardcover edition.
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