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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped Cover

 

Synopses & Reviews

Publisher Comments:

Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long experience with clods and clunkers.As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

Steer clear of the number one killer of new products(page 129)

Develop a marketing campaign based on a "Significant Point of Difference"(page 183)

Take advantage of eight"Hot Buttons for Success in the Millennium"(page 101)

Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"(page 28)

Combat "Corporate Alzheimer's"(page 4)

and much more !

Synopsis:

In an alphabetical format, an advisor to several major companies offers pithy, funny lessons of good marketing gleaned from such spectacular, costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal. Reprint. 10,000 first printing.

Product Details

ISBN:
9780307793645
Subtitle:
Marketing Lessons You Can Learn from Products That Flopped
Publisher:
Three Rivers Press
Author:
McMath, Robert M.
Author:
Forbes, Thom
Subject:
Finance, personal
Subject:
Industrial Management
Subject:
Reference
Subject:
New products -- Marketing -- Case studies.
Subject:
Marketing - General
Subject:
New products
Subject:
Marketing
Subject:
Reference - General
Subject:
Advertising & Promotion
Subject:
Business;Marketing
Subject:
main_subject
Subject:
all_subjects
Publication Date:
19990629
Binding:
ELECTRONIC
Language:
English
Pages:
256

Related Subjects

Business » Advertising
Business » Management
Business » Marketing
Business » Personal Finance
Business » Reference

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
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Product details 256 pages Crown Publishing Group - English 9780307793645 Reviews:
"Synopsis" by , In an alphabetical format, an advisor to several major companies offers pithy, funny lessons of good marketing gleaned from such spectacular, costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal. Reprint. 10,000 first printing.
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