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Demand: Why a Few Companies Have Exponential Growth but Most Don#t

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Demand: Why a Few Companies Have Exponential Growth but Most Don#t Cover

 

Synopses & Reviews

Publisher Comments:

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good

About the Author

Adrian J. Slywotzky is a partner of Oliver Wyman, an international management consulting firm. The Times of London named Slywotzky one of the top 50 business thinkers and Industry Week has named him one of the six most influential management thinkers, “promising to be what Peter Drucker was to much of the twentieth century: the management guru against whom all others are measured.”

Karl Weber writes about business and current affairs.

From the Hardcover edition.

Product Details

ISBN:
9780307887344
Subtitle:
Creating What People Love before They Know They Want It
Publisher:
Crown Publishing Group
Author:
Slywotzky, Adrian
Author:
Weber, Karl
Publication Date:
20111004
Binding:
ELECTRONIC
Language:
English
Pages:
368

Related Subjects

Business » General
Business » Human Resource Management
Business » Marketing

Demand: Why a Few Companies Have Exponential Growth but Most Don#t
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Product details 368 pages Crown Publishing Group - English 9780307887344 Reviews:
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