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Never Eat Alone: And Other Secrets to Success, One Relationship at a Timeby Tahl Raz
Synopses & Reviews
A cover article in Inc. magazine on YaYa CEO Keith Ferrazzi's secrets to networking generated the largest response the magazine has received in the past ten years. Now Ferrazzi, working with Inc. writer Tahl Raz, explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
For Ferrazzi, the son of a small-town steelworker and a cleaning lady, the ability to connect with others paved the way to a scholarship at Yale, a Harvard MBA, and a prestigious posting to management consulting giant Deloitte Consulting. He discovered early on in life that the key to what makes successful people different from everyone else is the way they use the power of relationships. The sharing of knowledge, resources, time, and energy with people they know and trust is the foundation of their success. In Never Eat Alone, Ferrazzi distinguishes such genuine relationship-building from the crude, desperate glad-handing usually associated with the word “networking.” He distills the ways he uses to reach out to others into practical proven principles, such as:
"The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the 'deep bump' — a 'fast and meaningful' slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, 'People who instinctively establish a strong network of relationships have always created great businesses,' but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from 'Warming the Cold Call' and 'Managing the Gatekeeper' to following up, making small talk, 'pinging' (or sending 'quick, casual' greetings) and defining oneself to the point where one's missives become 'the e-mail you always read because of who it's from.' In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: 'vulnerability... is one of the most underappreciated assets in business today'; 'too many people confuse secrecy with importance.' No one will confuse this book with its competitors. (On sale Feb. 22)" Publishers Weekly (Copyright Reed Business Information, Inc.)
YaYa CEO Ferrazzi works with Inc. writer Raz to explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
Explaining how to turn one-time contacts into a lifelong circle of mentors, colleagues, and friends, an inspirational guide to the art of networking reveals the fundamental principles of what it takes to build lasting, mutually beneficial relationships, including Look for mentors, Be interesting, Build it before you need it, and Never eat alone. 35,000 first printing.
<P>Do you want to get ahead in life? </P><P>Climb the ladder to personal success?</P><P>The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships–so that everyone wins.</P><P><i>In Never Eat Alone,</i> Ferrazzi lays out the specific steps–and inner mindset–he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.</P><P>The son of a small–town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A–list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.</P><P>Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship–building from the crude, desperate glad–handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:</P><P><b>Don’t keep score:</b> It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.</P><P>“Ping” constantly: The Ins and Outs of reaching out to those in
About the Author
Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight. He recently served as CEO of YaYa media, an interactive company. Before joining YaYa, he was chief marketing officer for Starwood Hotels & Resorts Worldwide, and CMO at Deloitte Consulting, where he was the the youngest partner in their history. Named one of the "40 Under 40" busines leaders by Crain's Business, Ferrazzi is a frequent writer and commentator for The Wall Street Journal, Harvard Business Review, Inc., CNN, and CNBC. He lives in Los Angeles. Tahl Raz is a former reporter at Inc. magazine.
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