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The Ten Faces of Innovationby Tom Kelley
Synopses & Reviews
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the "Anthropologist" — the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the "Cross-pollinator" who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the "Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
"Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." Publishers Weekly (Copyright Reed Business Information, Inc.)
TOM KELLEY is the general manager of IDEO and the
The managing director of IDEO and author of The Art of Innovation explains how to incorporate the strategies used by IDEO, a famed design firm, to foster ingenuity and creativity within their organization into one's own corporate culture, explaining how to counter the debilitating influence of the devil's advocate. 30,000 first printing.
About the Author
\TOM KELLEY is the general manager of IDEO and the author of the bestselling business classic, The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. He lives in Silicon Valley.
JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.
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