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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

by

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Cover

 

Synopses & Reviews

Publisher Comments:

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

Everyone is important.

Make your people your brand.

Burn the free fuel: appreciation, recognition, and encouragement.

Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Synopsis:

Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of practical, common-sense strategies designed to promote "magic" within any organization, ranging from "everyone is important" to "your people are your brand," enhanced by real-life anecdotes and sound business advice. 40,000 first printing.

About the Author

LEE COCKERELL was the executive vice president of operations for Walt Disney World for more than ten years. As the public face of the world-renowned Disney Institute, he continues to teach courses in leadership and professional development. A popular keynote speaker, he frequently addresses Fortune 500 corporations, government agencies, educational institutions, and nonprofits across the country. He lives in Orlando, Florida.

Product Details

ISBN:
9780385528283
Subtitle:
10 Common Sense Leadership Strategies from a Life at Disney
Publisher:
Currency Doubleday
Author:
Lee Cockerell
Author:
Lee Cockerell
Subject:
Business & Economics : General
Subject:
Business & Economics : Leadership
Subject:
Management
Subject:
Corporate culture
Subject:
Leadership
Subject:
Organizational effectiveness
Subject:
General Business & Economics
Subject:
Business management
Subject:
Business Writing
Subject:
Self-Help : General
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20081014
Binding:
ELECTRONIC
Language:
English
Pages:
270

Related Subjects

Arts and Entertainment » Film and Television » Reference
Business » General
Business » Human Resource Management

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
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Product details 270 pages Crown Publishing Group - English 9780385528283 Reviews:
"Synopsis" by , Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of practical, common-sense strategies designed to promote "magic" within any organization, ranging from "everyone is important" to "your people are your brand," enhanced by real-life anecdotes and sound business advice. 40,000 first printing.
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