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The Google Storyby Mark Malseed
Synopses & Reviews
"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.
THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.
While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."
From the Hardcover edition.
An inside look at the billion-dollar enterprise reveals how the Internet icon grew from a concept to a social phenomenon with a bold mission: to organize all of the world's information and make it easily accessible to people in more than one hundred languages. 75,000 first printing.
The authors] do a fine job of recounting Google's rapid rise and explaining its search business.-New York Times
“An intriguing insider view of the Google culture.-Harvard Business Review
Fascinating…meticulous…never bogs down…Even if you think you've heard about Google ad nauseam, you will find new items about this important company.-Houston Chronicle
An interesting read on a powerhouse company…if you haven't read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.-USA Today
From the Hardcover edition.
About the Author
David A. Vise is a Pulitzer Prize-winning reporter for the Washington Post and the author of three books, including the New York Times bestseller The Bureau and the Mole. Mark Malseed, who has contributed to the Washington Post and the Boston Herald, has won high praise for his research efforts on Bob Woodward’s recent books, Plan of Attack and Bush at War.
Table of Contents
A healthy disregard for the impossible — When Larry met Sergey — Learning to count — The secret sauce — Divide and conquer — Burning man — The Danny Sullivan Show — A trickle — Hiring a pilot — You've got Google — The Google economy — And on the fifth day — Global Goooogling — April Fools — Porn cookie guy — Going public — Playboys — Charlie's place — Space race — A legal showdown — A virtual library — Trick clicks — Attacking Microsoft — Money machine — The China Syndrome — Googling your genes — Appendix I : 23 Google search tips — Appendix II : Google Labs Aptitude Test (GLAT) — Appendix III : Google's financial scorecard.
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Business » Communication