Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


Original Essays | June 20, 2014

Lisa Howorth: IMG So Many Books, So Many Writers



I'm not a bookseller, but I'm married to one, and Square Books is a family. And we all know about families and how hard it is to disassociate... Continue »
  1. $18.20 Sale Hardcover add to wish list

    Flying Shoes

    Lisa Howorth 9781620403013

spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

by

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success Cover

 

Synopses & Reviews

Publisher Comments:

One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.

Do you ever go to work and think to yourself “there must be more?” Or feel that your true talents and abilities aren’t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn’t sure how to rise to the top in today’s competitive environment? Wouldn’t it be empowering to be able to work in a field you feel passionately about and be successful and well paid?

In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today’s marketplace. In short, you'll uncover a focused direction for your career that celebrates you.

In the information age, brand marketing — the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd — is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Yahoo. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she covers:

* Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions

* Defining your long-term career goals and dreams

* Adapting and selling your brand to your target market

* Identifying and overcoming personal roadblocks

* Packaging yourself to reflect your chosen brand image

* Launching, maintaining, and building your brand

Inspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world.

From the Hardcover edition.

Synopsis:

A media marketing and branding expert shares her secrets for professional success in a practical handbook that introduces a step-by-step program designed to help readers identify their natural talents and abilities, define long-term career goals, overcome possible obstacles, package oneself to reflect one's chosen image, and more. Reprint.

Synopsis:

A media-marketing veteran and branding expert, Robin Fisher Roffer has worked for Turner Broadcasting Systems, Inc. and the company's top-rated marketing networks: CNN, Turner Network Television, and TBS. Currently the president of Big Fish, Inc. an

About the Author

A media-marketing veteran and branding expert, Robin Fisher Roffer has worked for Turner Broadcasting Systems, Inc. and the company’s top-rated marketing networks: CNN, Turner Network Television, and TBS. Currently the president of Big Fish, Inc. and Fishnet in Los Angeles, and Little Pond Productions in Atlanta, Roffer develops and produces brand strategies, marketing plans, and promotional campaigns for television networks and Internet Web sites worldwide. Roffer lives in Los Angeles with her husband and daughter.

From the Hardcover edition.

Product Details

ISBN:
9780767911382
Publisher:
Broadway Books
Subject:
Women
Author:
Roffer, Robin Fisher
Author:
Robin Fisher-Roffer
Subject:
Women & Business
Subject:
Motivational
Subject:
Beauty & Grooming - General
Subject:
Career development
Subject:
Women
Subject:
Motivational
Subject:
Business & Economics-Motivational
Subject:
Health & Fitness-Beauty & Grooming - General
Subject:
Business & Economics-Women & Business
Subject:
Business & Economics : Motivational
Subject:
Business & Economics : Women & Business
Subject:
Health & Fitness : Beauty & Grooming - General
Subject:
Business & Economics : General
Subject:
Self-realization
Subject:
Success
Subject:
Business-Careers
Subject:
Businesswomen in business.
Subject:
Business Writing
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20020108
Binding:
ELECTRONIC
Language:
English
Pages:
216

Related Subjects

Business » Careers
Business » General
Business » Human Resource Management
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
Reference » General

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
0 stars - 0 reviews
$ In Stock
Product details 216 pages Crown Publishing Group - English 9780767911382 Reviews:
"Synopsis" by , A media marketing and branding expert shares her secrets for professional success in a practical handbook that introduces a step-by-step program designed to help readers identify their natural talents and abilities, define long-term career goals, overcome possible obstacles, package oneself to reflect one's chosen image, and more. Reprint.
"Synopsis" by , A media-marketing veteran and branding expert, Robin Fisher Roffer has worked for Turner Broadcasting Systems, Inc. and the company's top-rated marketing networks: CNN, Turner Network Television, and TBS. Currently the president of Big Fish, Inc. an
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.