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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even save the World

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Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even save the World Cover

 

Synopses & Reviews

Publisher Comments:

Consumer Republicdares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you're happy and when you're not. Pin every one of these acts to a brand, Consumer Republicpromises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we'll surrender the marketplace to scoundrels. Take control of them, and we can save the world. From the Hardcover edition.

About the Author

BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause.

Bruce Philp speaks and writes on branding at his blog, www.brandcowboy.com, and is an

occasional contributor to newspaper and marketing trade journals. The author lives in Toronto.

Product Details

ISBN:
9780771070068
Subtitle:
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even save the World
Publisher:
McClelland & Stewart
Author:
Philp, Bruce
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20110201
Binding:
ELECTRONIC
Language:
English
Pages:
288

Related Subjects

Business » Consumer Guides
Business » Ethics
Business » General
Business » Marketing
History and Social Science » Sociology » General
Home and Garden » Sustainable Living » General

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even save the World
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Product details 288 pages McClelland & Stewart - English 9780771070068 Reviews:
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