Expert advice on how to stage the perfect event every time
"A terrific resource of information for anyone in the event-planning business." —James Spellos, CMP, President, Meeting U.
Meeting &Event Planning For Dummiesis a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles & from the little details to the big picture & to make sure your business meetings and special events come off without a hitch!
Praise for Meeting &Event Planning For Dummies
"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." —Diane Silberstein, President, Diane Silberstein &Associates
"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" —Cathy Breden, CAE, CMP
This guide shows how to create effective and exciting business events ranging from huge trade shows to power meetings. It shows how to keep events on-time and on-budget, and gives advice on managing hidden costs.
A great resource book every event professional should have.... Checklist heaven We all love our checklists, and this book is full of them — Cathy Breden, CAE, CMP
In this practical guide to the hot, $100 billion business event industry, bestselling author Friedman shows how to create effective and exciting business events, from huge trade shows to power meetings.
Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.
Introduction.
Part I: Been to Any Good Meetings or Events Lately?
Chapter 1: Gearing Up for Meetings and Events.
Chapter 2: Strictly Business: Knowing Your Meeting Type.
Chapter 3: The ABCs of Meeting Preparation.
Chapter 4: Mixing Business with Pleasure: Events.
Chapter 5: Bringing an Event to Life.
Part II: It's All Show Business.
Chapter 6: Get Me to the Meeting on Time.
Chapter 7: Food for Thought.
Chapter 8: Great Speakers, Great Impressions.
Chapter 9: It's the Extras That Count.
Chapter 10: Is the Grass Greener Overseas?
Chapter 11: Lights, Camera, Action.
Part III: No Guts, No Story.
Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety.
Chapter 13: Working with Vendors.
Chapter 14: Drinking Champagne on a Beer Budget.
Part IV: Mission Possible: Building Bridges with Technology.
Chapter 15: Making Meeting Technology Work for You.
Chapter 16: This Phone's for You: Teleconferencing.
Chapter 17: Videoconferencing Made Easy.
Chapter 18: Holding Meetings Online.
Part V: Exhibiting at Home and Abroad.
Chapter 19: Planning for Gold: Exhibiting 101.
Chapter 20: Strutting Your Stuff: Exhibiting 201.
Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301.
Part VI: The Part of Tens.
Chapter 22: Ten Alternatives to Meetings.
Chapter 23: Ten Common Meeting Mistakes to Avoid.
Chapter 24: Ten Top Negotiating Tactics.
Part VII: Appendixes.
Appendix A: Online Resources for Meeting and Event Planners.
Appendix B: Checklist Heaven.
Index.
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