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2 Beaverton Business- Small Business

Growing a Business

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Growing a Business Cover

 

Synopses & Reviews

Publisher Comments:

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken — entrepreneur and best-selling author — wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs SmithandHawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben and Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

Review:

"Growing a Business is highly readable....It's ideas on doing business deserve widespread circulation, discussion and recognition." San Francisco Chronicle

Review:

"A standout in an overcrowded field." Kirkus Reviews

Review:

"...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth." Entrepreneur

Synopsis:

The companion volume to the public television series explains what it takes to be a successful entrepreneur.
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Table of Contents

CONTENTS

1 SOMETHING YOU LIVE TO DO

2 BE CAREFUL, YOU MAY SUCCEED

3 SMALL, FAT, AND HAPPY

4 IF IT'S A GOOD IDEA, IT'S TOO LATE

5 THE ART OF THE INCREMENTAL

6 THE COMPANY YOU KEEP

7 MONEY

8 THE LEMONADE STAND

9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM

10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY

11 IN GOOD COMPANY

12 THE VERGER

ACKNOWLEDGMENTS

INDEX

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Product Details

ISBN:
9780671671648
Author:
Hawken, Paul
Publisher:
Simon & Schuster
Author:
Hawken,
Location:
New York :
Subject:
Small Business
Subject:
Management
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
New business enterprises -- Management.
Subject:
Small Business - General
Subject:
General Business & Economics
Subject:
Business-Start Up Business
Copyright:
1988
Edition Number:
1st Fireside ed.
Edition Description:
B102
Series Volume:
3532
Publication Date:
January 1988
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
8.44 x 5.5 in 7.945 oz
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Related Subjects

Business » Featured Titles
Business » General
Business » Management
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business

Growing a Business Used Trade Paper
0 stars - 0 reviews
$4.95 In Stock
Product details 256 pages Simon & Schuster - English 9780671671648 Reviews:
"Review" by , "Growing a Business is highly readable....It's ideas on doing business deserve widespread circulation, discussion and recognition."
"Review" by , "A standout in an overcrowded field."
"Review" by , "...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth."
"Synopsis" by , The companion volume to the public television series explains what it takes to be a successful entrepreneur.
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