2005 Banksia Environmental Award for Environmental Leadership, Education and Training
The Natural Advantage of Nations was recently the recipient of a 2005 Banksia Environmental Award in the category of Environmental Leadership Education and Training. Dubbed Australia?s most prestigious environmental accolade, the Banksia Awards aim to recognise and reward individuals, community groups, businesses and government organisations for environmental excellence and innovation. The Natural Advantage of Nations received the award along side its complimentary suite of engineering education and training modules, the Engineering Sustainable Solutions Program (ESSP) conceived by non-profit sustainability think-tank, The Natural Edge Project (www.naturaledgeproject.net).

* Picked by Amory Lovins as a successor to his paradigm-shattering bestsellers Natural Capitalism and Factor Four * Endorsed by governments, engineering and business associations, companies and scientists from around the world * The essential guide for policy-makers, business people, engineers and others seeking competitive advantage in the new "sustainable economy" "The Natural Advantage of Nations" is the undisputed successor to Natural Capitalism and Factor Four, the paradigm-shattering bestsellers that made the case for a profitable new sustainable global economy. The book takes natural capitalism to the next level by outlining the business case for nations to make the jump to sustainable economies through technical innovation. Employing competitive advantage theory and a wealth of case studies the authors and editors provide a clear blueprint for nations and business to make the switch to fully sustainable economies, and to do it profitably. This book is powerful and essential reading for leaders in government, business, science and engineering, and academia seeking a competitive advantage in the new "sustainability economy" as they build wealth and save the earth.

The days of trade-offs between the environment, society, and business are over, proclaim professionals and researchers with The Natural Edge Project. They walk particularly business leaders but also other readers through the various dimensions of sustainability and the actors and forces at work in each. The themes are the need for a new paradigm, natural advantage as a business imperative, achieving a natural advantage of nations, sustainable cities, and a national collaborative approach. Distributed by Stylus.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

?This volume pulls together thirty of the top thinkers in sustainability for a provocative and stimulating journey that happens to be easy to read. The industrialized world?needs to focus not just on sustainable development but also on ?sustainable re-development?, which would shift the focus from solving environmental problems to eliminating them? Cynthia D. Churchwell, business information librarian at Baker Library, Harvard Business School

?A must-read for anyone serious about understanding the global phenomenon and trend of sustainable development. This comprehensive and well-documented book shows specific examples of how sustainable innovation can and needs to transform our globally linked society and economy? Karen Wan, GreenPlants Program Director, Chicago Manufacturing Center

This book is about innovation, solutions, competitiveness and profitability. It is also about building environmental integrity and sustainability now and for future generations. It draws a bold vision for the future and tells us how to get there by building on the lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The authors incorporate innovative technical, structural and social advances, and explore the role that governance can play in both leading and underpinning business and communities in the shift towards a sustainable future. The result is nothing less than the most authoritative and comprehensive guide to building the new ecologically sustainable economy.

The Natural Advantage of Nations publication is coupled with an information-rich, open-source companion website (www.naturaledgeproject.net). The online companion supports each chapter of the publication by providing an overview of the chapter, information regarding co-authors and their related works, and links to relevant publications and websites, as well as providing a space for publication updates. An addition, special feature of the online companion is the provision of each chapter?s references list to make easy the checking of references during reading while communicating the academically-rigorous nature of the publication?s message.

The Natural Advantage of Nations is about innovation, solutions, competitiveness and profitability. It is also about building environmental integrity and sustainability now and for future generations.