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Check for Availabilityout of stock. Click on the button below to search for this title in other formats. Cultural Software: A Theory of Ideology
Synopses & ReviewsPublisher Comments:"Balkin takes the hot button words of current intellectual debate — culture, ideology, transcendence, pragmatism, historicism — and manages the considerable feat of making them usable again. He avoids final judgment while at the same time redeeming the vocabulary of final judgment so that it is once again available to those who have learned the lessons of various postmodernisms. An impressive and truly helpful book". — Stanley Fish, Duke University In this book J. M. Balkin offers a strikingly original theory of cultural evolution, a theory that explains shared understandings, disagreement, and diversity within cultures. Drawing on many fields of study — including anthropology, evolutionary theory, cognitive science, linguistics, sociology, political theory, philosophy, social psychology, and law — the author explores how cultures grow and spread, how shared understandings arise, and how people of different cultures can understand and evaluate each other's views. Cultural evolution occurs through the transmission of cultural information and know-how — "cultural software" — in human minds, Balkin says. Individuals embody cultural software and spread it to others through communication and social learning. Ideology, the author contends, is neither a special nor a pathological form of thought but an ordinary product of the evolution of cultural software. Because cultural understanding is a patchwork of older imperfect tools that are continually adapted to solve new problems, human understanding is partly adequate and partly inadequate to the pursuit of justice. Balkin presents numerous examples that illuminate the sources of ideological effects and their contributions toinjustice. He also enters the current debate over multiculturalism, applying his theory to problems of mutual understanding between people who hold different worldviews. He argues that cultural understanding presupposes transcendent ideals and shows how both ideological analysis of others and ideological self-criticism are possible. Description:Includes bibliographical references (p. 295-326) and index. Table of ContentsTools of understanding — Bricolage and the construction of cultural software — Memetic evolution — The spread of cultural software — Conceptions of ideology — Ambivalence and self-reference — Transcendence — Cultural heuristics — Narrative expectations — Homologies and associations — Metaphor, metonymy, and cognitive models — The power of understanding — Knowledge made flesh. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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