Ein praktischer Leitfaden, wie man das größte Kapital von Geschäftsleuten nutzt - die Beziehungen. Sie bilden ein ganzes Netzwerk persönlicher und geschäftlicher Kontakte, die entscheidend zu privatem und geschäftlichem Erfolg beitragen. Das Internet ist zwar zu einer regelrechten Kontaktbörse geworden, doch diese Kontakte sind häufig unverbindlich und unpersönlich. Soziales Kapital dagegen besteht aus dauerhaften Beziehungen, in denen die Partner einander neue Werte und Erkenntnisse vermitteln. "Achieving Success through Social Capital" lehrt Manager und leitende Angestellte, daß die Qualität ihrer Beziehungen wichtiger ist als die Quantität der Kontakte. Dieses Buch ist in der neuen Reihe "University of Michigan Business School Management" erschienen und enthält eine Fülle praktischer Tipps und Hinweise, wie man im Zeitalter des E-Business wichtige Beziehungen aufbaut. Umfassend und praxisnah!

A hands-on guide to success through building and using social capital, explaining why rich social capital produces higher pay, faster promotions, better jobs, new business opportunities, and profitable companies. Offers a step-by-step program that helps readers move beyond the myth of individualism to the recognition that we are all connected and that connections are the keys to success. Gives proven practices for evaluating and improving networks and using social capital to invoke the power of reciprocity. Baker is professor of organizational behavior at the University of Michigan.
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In the new virtual world of business, social capital — all the personal and professional contacts that form a person's network, and the strength that comes from those relationships — is more important than ever before. Web sites are attempting to help users form these connections, but online networks, like old-fashioned business-card exchanges, are weak and impersonal. Real social capital is built on enduring relationships that give their participants value and new knowledge.

Achieving Success Through Social Capital shows job-seekers, managers, and executives how to evaluate the quality of their social capital (not just the quantity of their contacts) and to develop it to meet their own goals and the goals of their companies.

Why do some people prosper while others struggle?The difference is more than what they know.It's also who they know.Successful people know how to improve their wealth, health, and happiness by creating rich social capital, tapping the hidden resources in their business, professional, and personal networks.

Achieving Success Through Social Capital is your hands-on guide to success through building and using your social capital.You'll learn why rich social capital produces higher pay, faster promotions, better jobs, breakthrough ideas, new business opportunities, and profitable companies.Rich social capital can even make you luckier.You'll also learn why good networks are essential for your health and emotional well-being, and for a meaningful life even a longer life.

With his 1994 business bestseller Networking Smart, Wayne Baker established himself as a leader in the social capital field.In this new book, he incorporates the latest findings about social capital into an empowering, practical, step-by-step program.He shows you how to move beyond the myth of individualism to the recognition that we are all connected and that connections are the keys to success.He guides you through the process of evaluating the quality of your current networks, improving your networks by applying dozens of proven practices, and using your social capital to invoke the power of reciprocity, helping yourself by contributing to others.

Baker has helped thousands of people, companies, and associations discover the power of social capital, take charge of their networks, and create the vibrant networks they need to support their missions and achieve their goals. His books, workshops, and businesscourses enable people to learn, apply, and benefit from the universal principles of networks.

Whether you're an entrepreneur with a growing business, a corporate executive trying to manage change, or a free agent in transitiondiscover the power of social capital.Learn to value connections, reinvent your networks, and create blockbuster results.This book will show you how.

A Book in the University of Michigan Business School Series You can build it. You can use it. You'll prosper if you do. Discover a step-by-step program for tapping the hidden resources in your business, professional, and personal networks: your social capital. Here, an expert on building connections shows how building rich social capital produces higher pay, faster promotions, better jobs, breakthrough ideas, new business opportunities, and profitable companies.You'll learn how to develop your own social capital and use it to attain your personal and professional goals and, in the process, enhance your own health and emotional well-being.

Includes bibliographical references (p. 199-224) and index.

What is social capital, and why should you care about it? — Evaluating your social capital — Building entrepreneurial networks — Using your social capital — Building social capital as an organizational competence.