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The Vanishing Newspaper: Saving Journalism in the Information Age

The Vanishing Newspaper: Saving Journalism in the Information Age Cover

 

Synopses & Reviews

Publisher Comments:

For more than thirty years the newspaper industry has been losing readers at a slow but steady rate. News professionals are inclined to blame themselves, but the real culprit is technology and its competing demands on the public's time. The Internet is just the latest in a long series of new information technologies that have scattered the mass audience that newspapers once held. The trend toward smaller audiences seeking more efficient sources of more specialized information has been accelerated by this form of communication. In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter. By isolating and describing the factors that made journalism work as a business in the past, Meyer provides a model that will make it work with the changing technologies of the present and future. He supports his argument with a variety of qualitative and empirical evidence, supporting key points with statistical assessments of the quality and influence of the journalist's product, as well as its effects on business success. Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer'sresearch, as well as his interviews with newspaper company executives and analysts, of particular interest.

Synopsis:

Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms.

 

About the Author

Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo.

Product Details

ISBN:
9780826215680
Subtitle:
Saving Journalism in the Information Age
Publisher:
University of Missouri
Author:
Meyer, Philip
Subject:
Journalism
Subject:
Newspapers
Subject:
Journalism -- United States.
Subject:
Environmental
Edition Description:
Paperback
Publication Date:
20061221
Binding:
Paperback
Language:
English
Illustrations:
charts, tables
Pages:
264
Dimensions:
9.25 x 6.13 in

Related Subjects

History and Social Science » Journalism » General

The Vanishing Newspaper: Saving Journalism in the Information Age
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Product details 264 pages University of Missouri Press - English 9780826215680 Reviews:
"Synopsis" by ,

Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms.

 

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