- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
New Trade Paper
Ships in 1 to 3 days
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Looking Good: Male Body Image in Modern Americaby Lynne Luciano
Synopses & Reviews
A valuable examination of the tyranny of body image--this time over men
Not so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection.
What has caused American men to fall into the beauty trap so long assumed to be a special danger for women? This book looks at the confluence of social, economic, and cultural changes that have shaped the new cult of male body image in postwar America. Lynne Luciano explores what men are doing to themselves, asks why they are doing it, and discovers what this new world tells us about American society today.
Men once dreaded being accused of vanity, but now they are spending millions on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection. In this lively examination, Luciano explores what this new world reveals about American society today.
Includes bibliographical references (p. 211-247) and index.
About the Author
Lynne Luciano is an assistant professor of history at California State University, Dominguez Hills. Looking Good is her first book.
What Our Readers Are Saying
Other books you might like
History and Social Science » Gender Studies » General