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Facebook Marketing for Dummies (For Dummies)

Facebook Marketing for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

Connect with customers by putting your best face forward with Facebook marketing

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

  • Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers
  • Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook
  • Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base
  • Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity
  • The next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applications
Open the book and find:
  • Fascinating facts about the changing Facebook demographics
  • How to use the site to promote your business
  • Facebook business etiquette tips
  • Characteristics of a successful Page for your business
  • Ten great Facebook business blogs
  • How to host a Facebook event
  • Tips for optimizing your Facebook ad campaign
  • Reasons why your company needs a Facebook presence
Learn to:
  • Use the Facebook tools and built-in applications to connect with your customers
  • Develop a successful Facebook ad campaign by targeting key demographics
  • Gather marketing information through Facebook Insights
  • Extend your Facebook clients to your own Web site with Facebook Connect

Synopsis:

Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Synopsis:

Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

  • A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
  • Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
  • Shares strategies for successful Facebook advertising campaigns
  • Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author

Paul Dunay is one of BtoB Magazine's Top Marketers of the Year 2009. His blog and podcasts are available at buzzmarketingfortech.blogspot.com.

Richard Krueger is founder of AboutFaceDigital, a social media marketing agency, and cofounder of Samepoint, LLC, a social media search engine. He has been featured in Forbes magazine and maintains a popular blog on Facebook marketing at www.aboutfacedigital.com/blog.

Table of Contents

Introduction.

Part I: Getting Started on Facebook.

Chapter 1: Introducing Facebook Marketing.

Chapter 2: Joining the Facebook Community.

Chapter 3: Finding Your Way Around.

Part II: Putting Facebook to Work.

Chapter 4: Creating a Page for Your Business.

Chapter 5: Developing a Facebook Marketing Plan.

Chapter 6: Promoting Your Page.

Chapter 7: Facing Facebook Groups.

Chapter 8: Hosting Facebook Events.

Part III: Strategies for Advertising Success.

Chapter 9: Checking out Advertising Options and Strategies.

Chapter 10: Measuring Advertising Success — One Click at a Time.

Chapter 11: Buying and Selling within the Marketplace.

Part IV: Riding the Facebook Viral Wave.

Chapter 12: Dressing Up Your Facebook Page with Applications.

Chapter 13: Hosting Your Own Facebook Contest.

Chapter 14: Surveying the Crowd.

Chapter 15: Reaching out Further with Facebook Connect.

Part V: The Part of Tens.

Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page.

Chapter 17: Ten Business Etiquette Tips for Facebook.

Chapter 18: Ten Facebook Blogs for Business.

Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business.

Appendix A: Web Links For Facebook Marketing.

Appendix B: Protecting Your Identity in Facebook.

Index.

Product Details

ISBN:
9780470487624
Publisher:
For Dummies
Subject:
E-Commerce - Internet Marketing
Author:
Dunay, Paul
Author:
Richard Krueger
Subject:
Internet marketing
Subject:
Internet advertising
Subject:
Internet Business
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
edia, social influence, social influence marketing
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
cessful Facebook advertising campaigns, tracking return on investment, tracking ROI, creating Facebook applications, Facebook marketing strategies, Facebook marketing tactics, Facebook marketing techniques, social media marketing, social media, social inf
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Subject:
Facebook, Facebook marketing, marketing on Facebook, how to get started with Facebook marketing, business practices on Facebook, ethical business practices on Facebook, marketing practices on Facebook, ethical marketing practices on Facebook, business pro
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
20091102
Binding:
Online electronic file accessible through online networks
Language:
English
Illustrations:
Y
Pages:
312
Dimensions:
9.30x7.30x.66 in. 1.03 lbs.

Related Subjects

Business » Marketing
Computers and Internet » Internet » General

Facebook Marketing for Dummies (For Dummies)
0 stars - 0 reviews
$ In Stock
Product details 312 pages Wiley Publishing - English 9780470487624 Reviews:
"Synopsis" by , Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

"Synopsis" by , Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

  • A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
  • Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
  • Shares strategies for successful Facebook advertising campaigns
  • Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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