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Managerial Economics and Business Strategy

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Managerial Economics and Business Strategy Cover

 

Synopses & Reviews

Publisher Comments:

Bayes Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Table of Contents

Chapter 1: The Fundamentals of Managerial Economics

Chapter 2: Market Forces: Demand and Supply

Chapter 3: Quantitative Demand Analysis

Chapter 4: The Theory of Individual Behavior

Chapter 5: The Production Process and Costs

Chapter 6: The Organization of the Firm

Chapter 7: The Nature of Industry

Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

Chapter 9: Basic Oligopoly Models

Chapter 10: Game Theory: Inside Oligopoly

Chapter 11: Pricing Strategies for Firms with Market Power

Chapter 12: The Economics of Information

Chapter 13: Advanced Topics in Business Strategy

Chapter 14: A Managers Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

Product Details

ISBN:
9780073375960
Author:
Baye, Michael R
Publisher:
Irwin/McGraw-Hill
Author:
Baye, Michael
Author:
Cram101 Textbook Reviews
Author:
Baye, Michael R.
Author:
Baye Michael
Subject:
Strategic planning
Subject:
Managerial economics
Subject:
Economics - Microeconomics
Subject:
Economics - General
Subject:
Education-General
Copyright:
Publication Date:
February 2010
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
621
Dimensions:
9.20x7.50x1.10 in. 2.50 lbs.

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Related Subjects


Business » Business Plans
Business » Human Resource Management
Business » Management
History and Social Science » Economics » General
Textbooks » General

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