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Grinding It Out: The Making of McDonald's

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Grinding It Out: The Making of McDonald's Cover

 

Synopses & Reviews

Publisher Comments:

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it."—Tom Robbins, Esquire
 
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc."—West Coast Review of Books
 
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!"—Philadelphia Sunday Bulletin

Synopsis:

Few entrepreneurs can claim to have changed the way we do business or the way we live. Ray Kroc is one of them. Now meet the man who became a millionaire within a decade, and share in his contagious enthusiasm, perceptiveness and innovative thinking. Includes eight pages of photographs.

Synopsis:

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Product Details

ISBN:
9780312929879
Author:
Kroc, Ray
Author:
Anderson, Robert
Publisher:
St. Martin's Press
Location:
New York :
Subject:
Biography
Subject:
Small Business
Subject:
United states
Subject:
Food Science
Subject:
Corporations
Subject:
Corporate History
Subject:
Food industry and trade
Subject:
Restaurateurs
Subject:
Restaurateurs -- United States -- Biography.
Subject:
Corporate & Business History
Subject:
Industries - Hospitality, Travel & Tourism
Subject:
Corporate & Business History - General
Subject:
Food Industry & Science
Subject:
Mcdonald's corporation
Subject:
General Business & Economics
Subject:
Industries/Hospitality, Travel
Subject:
Tourism
Subject:
Business-History and Biography
Subject:
Business
Edition Description:
Mass market paperback
Series Volume:
bk. 5
Publication Date:
19920431
Binding:
MASS MARKET
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
218
Dimensions:
6.76 x 4.26 x 0.625 in

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Related Subjects


Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management
Business » Writing
Religion » Comparative Religion » General

Grinding It Out: The Making of McDonald's New Mass Market
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Product details 218 pages St. Martin's Press - English 9780312929879 Reviews:
"Synopsis" by , Few entrepreneurs can claim to have changed the way we do business or the way we live. Ray Kroc is one of them. Now meet the man who became a millionaire within a decade, and share in his contagious enthusiasm, perceptiveness and innovative thinking. Includes eight pages of photographs.
"Synopsis" by ,
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

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