shopping cart
Save up to 30% on our Staff Picks
Call us:  800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Contributors | November 10, 2009

Zachary Lazar: IMG Evening's Empire



Without knowing it, I'd always had two unspoken arrangements with the world. The first was that I would not trouble it with unpleasant conversation... Continue »
  1. $17.49 Sale Hardcover add to wish list

Ships free on qualified orders.
Add to Cart
$13.95
List price: $19.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Art- Color Theory

More copies of this ISBN:

Color Theory Made Easy: A New Approach to Color Theory and How to Apply It to Mixing Paints

by Jim Ames

Color Theory Made Easy: A New Approach to Color Theory and How to Apply It to Mixing Paints Cover

ISBN13: 9780823007547
ISBN10: 0823007545
Condition: Standard
All Product Details

Only 1 left in stock at $13.95!

Synopses & Reviews

Publisher Comments:

Traditional color theory can be confusing to artists, especially when they try to use inaccurate color wheels as guides to mixing their colors. Now, Color Theory Made Easy presents an alternative approach that cuts through the tangle of established but contradictory concepts that gives artists a universal theory that really applies to their work. Most artists have been taught that red, blue, and yellow are the primary colors--hues that cannot be created from any combination of other colors. However, as a result of years of study, author and artist Jim Ames has concluded that the true primary colors are cyan (a greenish blue), magenta (a violet red), and a yellow that does not learn toward either cyan or magenta.

In Color Theory Made Easy, Ames explains the importance of these three colors as the basis for all our thinking about color. Using friendly, clear language and colorful diagrams, the author lays the foundation in Chapter 1 for applying his color theory in art. He shows that all colors in nature are composed of varying percentages of cyan, magenta, and yellow. Chapter 2 builds on this with a survey of the pigment colors artists actually use. Here the author offers an essential education concerning paint selection, and he lists currently available tube colors that are the most accurate in terms of the true primaries. The final chapter explores color mixing principles based on cyan, magenta, and yellow, and applies these principles through a series of watercolor demonstrations.

In this illuminating book, Jim Ames has broken new ground and given us a workable color theory that is both simple and indispensable.

Book News Annotation:

Artist Ames contends that the reason artists struggle with color is because the old primary color scheme is wrong. He advocates an alternative approach using cyan, magenta, and yellow, explaining his conclusions and why these three colors are so vital to accurate color presentation. Who cares? Well, Ames persuades and convinces by friendly text, diagrams, and colorful examples that the end result with his schemes are more lively and balanced, a really important attribute of successful art (and he also tells the reader how to select and mix paint too). No bibliography.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Proof that artists' primaries — which form the basis of the 12-unit color wheel that is the foundation of all color — are cyan, yellow, and magenta.

Product Details

ISBN:
9780823007547
Subtitle:
A New Approach to Color Theory and How to Apply It to Mixing Paints
Author:
Ames, Jim
Publisher:
Watson-Guptill Publications
Location:
New York :
Subject:
Painting
Subject:
Building trades
Subject:
Color
Subject:
Color in art
Subject:
Graphic Arts - Use of Color
Subject:
Paint
Subject:
Painting -- Technique.
Subject:
Color Theory
Subject:
ART051000
Series Volume:
27
Publication Date:
April 1996
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
128
Dimensions:
10.03x7.03x.42 in. .80 lbs.

Other books you might like

  1. $3.20 Used Hardcover add to wish list

    English Pottery & Porcelain

    Cecilia Sempill
  2. $18.00 New Trade Paper add to wish list
  3. $18.95 Used Trade Paper add to wish list
  4. $7.50 Used Hardcover add to wish list

    Christmas Drinks

    Maxine Clark
  5. $2.75 Used Hardcover add to wish list
  6. $3.95 Used Mass Market add to wish list

    The Tailor of Panama

    John le Carre

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.