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Cuba Style: Graphics from the Golden Age of Design

Cuba Style: Graphics from the Golden Age of Design Cover

 

Staff Pick

Heller's latest collection is a time capsule of Cuba as it was in its hey-day as a lively tropical resort colony for those in search of music, liquor, gambling and hot Cuban romance. Capturing the ideal golden days of their prosperous country, Cubano graphistos from the 1920s to the 1969 revolution are now beautifully represented.
Recommended by Amy, Powells.com

Synopses & Reviews

Publisher Comments:

This year marks the 100th anniversary of the founding of the national republic of Cuba. To usher in the centenary, Steven Heller and Vicki Gold Levi have collected hundreds of vintage graphics of Cuba from the 1920s to the 1969 revolution. Cuba Style recalls the days of glory when the island was a veritable resort colony for Americans and Europeans who came in search of Latino music and dancing, gambling, tropical romance, and the best beaches in the Americas.<P>To advertise these attractions, Cubano graphistos combined elements of Art Nouveau, Art Deco, Bauhaus modernism, and Vegas-style kitsch in a distinctly Cuban sensibility. Cuba Style, the first book of its kind, reproduces a treasure trove of graphics from popular magazines, packaging, posters, and indigenous products such as liquor and cigars. It is a visual history of Cuba in its golden age as well as a wellspring of capitalist extravagance, seen here through the rare graphics of its extraordinary and now lost popular culture.

Book News Annotation:

Touring the commercial graphic culture of pre-Castro Cuba, photography curator Levi and senior art director for The New York Times Heller present color reproductions of postcards, tourism advertisements, cigar boxes, music poster, hotel advertisements, and other items that combined graphic styles from the United States with a distinctive Cuban style. A brief introductory essay extols the virtue of this "golden age" of graphic design, noting that Cuba was portrayed as a "paradise" (for wealthy Americans and Europeans).
Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Steven Heller is senior art director for the New York Times and author of over seventy books on art, popular culture, and design, including Counter Culture. Vicki Gold Levi is a historical picture editor, photography curator, and author who has worked for Esquire, Mirabella, and New Woman.

Product Details

ISBN:
9781568983608
Author:
Levi, Vicki Gold
Author:
Heller, Steven
Author:
Levi, V.
Author:
Heller, S.
Publisher:
Princeton Architectural Press
Location:
New York City
Subject:
History
Subject:
Design
Subject:
Graphic Arts
Subject:
Cuba
Subject:
Commercial art
Subject:
Graphic Arts - General
Subject:
Cuba History 1933-1959.
Subject:
Commercial art - Cuba
Subject:
Design, Drafting, Drawing & Presentation
Subject:
Architecture-Drawing and Design
Edition Number:
1st ed.
Edition Description:
Includes bibliographical references (p. 166).
Series Volume:
02-5
Publication Date:
20021031
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
168
Dimensions:
8.72x8.08x.63 in. 1.30 lbs.

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Latin American
History and Social Science » Latin America » Picture Books
History and Social Science » World History » Latin America

Cuba Style: Graphics from the Golden Age of Design
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Product details 168 pages Princeton Architectural Press - English 9781568983608 Reviews:
"Staff Pick" by ,

Heller's latest collection is a time capsule of Cuba as it was in its hey-day as a lively tropical resort colony for those in search of music, liquor, gambling and hot Cuban romance. Capturing the ideal golden days of their prosperous country, Cubano graphistos from the 1920s to the 1969 revolution are now beautifully represented.

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