No Words Wasted Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | January 19, 2015

    Emma Hooper: IMG From Musician to Novelist



    I was asleep on the floor of the magicians' apartment. Not one, but three magicians lived there, and their mysterious, mischievous, and sometimes... Continue »
    1. $18.20 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$10.00
List price: $17.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Partner Warehouse Business- Advertising

More copies of this ISBN

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08 Edition)

by

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

The Wall Street Journal Bestseller

The Future is Now-Get Ready to Reap the Profits.

We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at BoozandCompany and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.

Their secrets are in this book, including how to:

  • Match your messages to the right media
  • Learn the leading strategies of consumer-centric pioneers
  • Discover the lessons of laggard marketers
  • Explore viral marketing
  • Track advertising spending shifts
  • Capture emerging opportunities in a world of constant change
  • Master the new marketing metrics
  • Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

Synopsis:

Praise for the Wall Street Journal Business Bestseller

“Chris Vollmer's Always On captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.”

-Randall Rothenberg, president and CEO, Interactive Advertising Bureau

Always On captures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.”

-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner

"Always On is an owner's manual for today's brand manager.  Keep it in your glove compartment."

--David Verklin, CEO, Aegis Media Americas, and author of Watch This, Listen Up, Click Here

“This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.”

ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc.

Synopsis:

Prepare yourself for the future-of business publishing.

McGraw-Hill teams up with Strategy + Business magazine and Booz Allen Hamilton to create today's hottest guides for tomorrow's highest profits. It's not enough to stay on top of the latest trends. Successful companies need to think big, think smart, think fast, and think ahead-to cash in on the future. That's why McGraw-Hill asked two of today's top thought-makers on business strategy to create The Future of Business series.

Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy + Business magazine with the global consulting expertise of Booz Allen Hamilton. You'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here-and profitable-in these future bestsellers.

For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences and map their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.

About the Author

Christopher A.H. Vollmer is a Vice President and Partner in Booz Allen Hamilton's Global Consumer and Media Practice, based in New York.

Product Details

ISBN:
9780071508285
Author:
Vollmer, Christopher
Publisher:
McGraw-Hill
With:
Precourt, Geoffrey
Author:
Vollmer, Chris
Author:
Cram101 Textbook Reviews
Author:
Cram101 Textbook Reviews, Textbook Revie
Subject:
Advertising & Promotion
Subject:
business, trends, marketing, publicity, advertising, branding
Subject:
General
Subject:
business, trends, marketing, publicity, advertising, branding, make or break, 0071508309, kaj grichnik, conrad winkler, jeffrey rothfeder
Subject:
business, trends, marketing, publicity, advertising, branding, make or break, 0071508309, kaj grichnik, conrad winkler, jeffrey rothfeder, Booz and Company
Subject:
Business-Advertising
Subject:
Education-General
Copyright:
Series:
Strategy + Business
Publication Date:
January 2008
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
215
Dimensions:
8.26x6.52x.60 in. .59 lbs.

Other books you might like

Related Subjects


Business » Advertising
Business » Marketing
Health and Self-Help » Self-Help » General
Science and Mathematics » Environmental Studies » General

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08 Edition) Used Trade Paper
0 stars - 0 reviews
$10.00 In Stock
Product details 215 pages McGraw-Hill - English 9780071508285 Reviews:
"Synopsis" by , Praise for the Wall Street Journal Business Bestseller

“Chris Vollmer's Always On captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.”

-Randall Rothenberg, president and CEO, Interactive Advertising Bureau

Always On captures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.”

-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner

"Always On is an owner's manual for today's brand manager.  Keep it in your glove compartment."

--David Verklin, CEO, Aegis Media Americas, and author of Watch This, Listen Up, Click Here

“This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.”

ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc.

"Synopsis" by , Prepare yourself for the future-of business publishing.

McGraw-Hill teams up with Strategy + Business magazine and Booz Allen Hamilton to create today's hottest guides for tomorrow's highest profits. It's not enough to stay on top of the latest trends. Successful companies need to think big, think smart, think fast, and think ahead-to cash in on the future. That's why McGraw-Hill asked two of today's top thought-makers on business strategy to create The Future of Business series.

Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy + Business magazine with the global consulting expertise of Booz Allen Hamilton. You'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here-and profitable-in these future bestsellers.

For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences and map their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.