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Other titles in the Mk/Omg Press series:
Business Modeling: A Practical Guide to Realizing Business Value (Mk/Omg Press)by David M. Bridgeland
Synopses & Reviews
As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills.
Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.
* Provides in-depth coverage of the four business modeling disciplines:
process modeling, motivation modeling, organization modeling, and rules modeling.
* Offers guidance on how to work effectively with subject matter experts and how to run business modeling workshops.
* Details today's best practices for building effective business models, and describes common mistakes that should be avoided.
* Describes standards for each business modeling discipline.
* Explains how to analyze, simulate, and deploy business models.
* Includes examples both from the authors' work with clients and from a single running example that spans the book.
Today business needs drive technology solutions. Enterprises demand greater financial control of technology expenditures, monitor their performance more carefully, and work to understand their business in greater detail. Increasingly IT and business turn to business modeling to support business transformation and the modernization of legacy systems. But while business modeling has become main stream, it is not sufficiently understood to deliver on all these demands of the enterprise.
Authors Zahavi and Bridgeland are on a mission to teach show readers not only how to create business models but how to use those models to transform the enterprise. They describe a complete business modeling cycle based on the four modeling disciplines, each concerning a different dimension of an enterprise: business motivation modeling, business interaction modeling, business process modeling, and business rules modeling. They focus on best practices for creating models, how to avoid common mistakes, and how to analyze, simulate, and deploy a model to extract performance metrics. Throughout the book, case studies illustrate how the authors have used business modeling to achieve business goals.
Explains how to create and apply good business models
Explains the current state of available standards and tools
Explains how to run model-based workshops
About the Author
Dave Bridgeland is currently CTO of Unisys Global Business Transformation. He has work with business modeling and simulation since 1987, and has led business modeling teams and projects at Coopers & Lybrand Consulting, KPMG, and Unisys, and has served as VP of a business modeling tools startup. Dave has created business models for many organizations, including government agencies, financial services companies, telecommunications companies, energy companies, and healthcare organizations.Ron Zahavi has over 20 experience managing technology and strategy and integrating software and applications to meet business requirements. His expertise includes Distributed Object Technology (DOT), systems architecture, web-based systems, security, and frameworks. Currently Ron is a consulting CIO also in the Unisys Global Business Transformation team. Prior to working at Unisys, Ron was VP of consulting, a CTO and a CIO managing technology across several companies and due diligence of potential acquisitions.
Table of Contents
Part I: Business modeling
Chapter 1: Modeling fundamentals
Chapter 2: Why business modeling?
Part II: Business modeling disciplines
Chapter 3: Business motivation modeling
Chapter 4: Business interaction modeling
Chapter 5: Business process modeling
Chapter 6: Business rule modeling
Part III: Modeling pragmatics
Chapter 7: Building a model
Chapter 8: Model-based workshops
Chapter 9: Running a workshop
Part IV: Modeling results
Chapter 10: Analyzing a business model
Chapter 11: Simulating a business model
Chapter 12: Deploying a business model
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Business » Accounting and Finance