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Other titles in the Against the Clock Graphic Art series:

Type Companion for the Digital Artist (Against the Clock Graphic Art)

Type Companion for the Digital Artist (Against the Clock Graphic Art) Cover

 

Synopses & Reviews

Publisher Comments:

The Against The Clock Companion Series offers insight into fundamental artistic issues, such as:
  • basic rules of good design
  • proper and effective use of color
  • history and application of typography
  • typography's role in the design process
  • principles underlying proven and compelling Web site design

The Against the Clock Companion Series contains richly illustrated, real-world commercial and institutional examples and provides the reasoning behind the creative strategies, production methodologies, and distribution models. It addresses disciplines most critical to computer arts such as design, color, typography, and web page design.

Book News Annotation:

This thin volume outlines some basic rules of design, especially as they apply to typography. It also details the history and application of typography and explains typography's role in the design process. Numerous illustrations and type-face samples are featured. A glossary is included. McAllister is a writer educator and graphics arts consultant.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The Typography Companion for the Digital Artist is an in-depth study of type and typography, and is a superb complement to any application-specific book that includes the use of typographic elements. From the history of modern typefaces, through the attributes of type, categories of font families, and critical design choices, the Typography Companion for the Digital Artist helps improve how documents look, their readability and balance of type elements, and offers insight into subtle usage issues often overlooked by the digital artist.

About the Author

Ellenn Behoriam is the President and founder of Against The Clock, which has its roots in on-site training in many of the nation's leading publishing, design, prepress and printing companies. Today, Ellenn and her staff, along with dozens of professional writers, educators, illustrators, and artists collaborate via a worldwide network to develop, illustrate, test, and publish courses for the Prentice Hall Against The Clock library. The group is dedicated to delivering the most helpful and well thought out series available for the graphic arts industry.

Table of Contents

Introduction.

For Whom Did We Write this Book? How Is this Book Organized? How Should I Use this Book? Are You Ready to Start Exploring Type and Typography?

I. THE HISTORY AND FOUNDATIONS OF TYPE.

1. The Evolution of Typography.

The Alphabet Develops. Document Format Development. Producing Books in the Middle Ages. Typography and Printing Become Automated. The Microcomputer Impacts the Industry. Fonts Used for Publishing. Summary. Endnote.
2. Type Basics.

Analyzing Letterforms. Font Basics. Dos and Don'ts. Summary.
3. Exploring Categories of Type.

Categorizing Type. Evolution of Type Styles. Character Sets. Summary.

II. TYPOGRAPHY.

4. Understanding the Elements of Type.

The Readability of Type. Special Characters. Combining Type with Rules. Creating Lists. Summary.
5. Controlling Type Within Documents.

Styled Type vs. Type Styles. Hyphenation and Justification. Horizontal and Vertical Alignment. Widow & Orphan Control. Working with Styles. Summary.

III. REAL-WORLD CHALLENGES.

6. Designing with Type.

Matching Type to the Message. Display Type. Body Type. Type and Color. Designing Logotypes. Interaction of Type and Graphics. Type and the Design Grid. Summary.
7. Type and the Internet.

Displaying Type on Web Pages. Type Elements You Can't Control. Comparing Web and Print Documents. Fonts and Font Specification. Styles. Fonts Embedded in Documents. Summary.
8. The Mechanics of Type.

Fonts in Common Use. Naming Fonts. Font Matching. Managing Fonts on the Computer. Managing Fonts for Printing. Summary.
Last Thoughts.

GALLERY & REFERENCE.

Gallery.

Glossary.

Index.

Product Details

ISBN:
9780130409935
Manufactured:
Against the Clock
Author:
McAllister, Robin
Author:
Against the Clock, Ellenn
Author:
Against the Clock
Author:
Against, The Clock
Author:
Against the Clock, Inc
Publisher:
Prentice Hall
Location:
Upper Saddle River, NJ
Subject:
Computer Graphics - General
Subject:
Digital techniques
Subject:
Typography
Subject:
Type and type-founding
Subject:
Computer fonts
Subject:
Graphic design
Subject:
Computer graphics -- Design.
Subject:
Miscellaneous Software
Copyright:
Edition Description:
Trade paper
Series:
Against the Clock Companion Series
Series Volume:
10
Publication Date:
December 2001
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
192
Dimensions:
9.18x7.00x.36 in. .73 lbs.

Related Subjects

Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

Type Companion for the Digital Artist (Against the Clock Graphic Art)
0 stars - 0 reviews
$ In Stock
Product details 192 pages Prentice Hall - English 9780130409935 Reviews:
"Synopsis" by , The Typography Companion for the Digital Artist is an in-depth study of type and typography, and is a superb complement to any application-specific book that includes the use of typographic elements. From the history of modern typefaces, through the attributes of type, categories of font families, and critical design choices, the Typography Companion for the Digital Artist helps improve how documents look, their readability and balance of type elements, and offers insight into subtle usage issues often overlooked by the digital artist.

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