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Other titles in the IBM Press series:

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight (IBM Press)

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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight (IBM Press) Cover

 

Synopses & Reviews

Publisher Comments:

In Beyond Big Data , leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation.

 

The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. The authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.

 

Next, drawing on unsurpassed personal experience with pioneering clients worldwide, Beyond Big Data turns to three enormous opportunities for driving business value from Social MDM. You’ll find in-depth coverage of:

  • Marketing and smarter commerce
  • Customer care with next best actions
  • Novel social interaction paradigms

Presenting incisive examples and up-to-date references throughout, Beyond Big Data offers a holistic learning experience: one that encompasses both business and technology, uncovers massive opportunities, and prepares you to act on them.

 

Table of Contents

1. Introduction to Social MDM

2. Business Value of Social MDM

3. Solution Architecture for Social MDM

4. MDM-driven Social Media Analytics

5. Social MDM and Marketing

6. Social MDM and Customer Care

7. Mobile MDM

Appendix A. Data Privacy in the Social World

Appendix B. Brave New World for New Types of Data

Product Details

ISBN:
9780133509809
Author:
Oberhofer, Martin
Publisher:
IBM Press
Author:
Wolfson, Dan
Author:
Milman
Author:
Milman, Ivan
Author:
Schumacher, Scott
Author:
Ivan
Author:
Hechler, Eberhard
Subject:
Computers-Reference - General
Subject:
Social MDM; MDM; master data management; big data; marketing analytics; social media analytics
Copyright:
Edition Description:
Trade paper
Series:
IBM Press
Publication Date:
20140224
Binding:
TRADE PAPER
Language:
English
Pages:
350

Related Subjects

Business » Management
Computers and Internet » Computers Reference » General

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight (IBM Press) New Trade Paper
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