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Electronic Commerce 2010 (10 - Old Edition)

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Electronic Commerce 2010 (10 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.

 

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects;  Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure

 

MARKET: For readers interested in understanding the workings of Electronic Commerce through a managerial perspective.

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces

Chapter 1. Overview of E-Commerce

Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce

Part 2: Internet Consumer Retailing

Chapter 3. Retailing in E-Commerce: Products and Services

Chapter 4. Consumer Behavior, Market Research, and Advertising

Part 3: Business-to-Business E-Commerce

Chapter 5. B2B E-Commerce

Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other E-Commerce Models and Applications

Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce

Chapter 8. Mobile Computing and Commerce and Pervasive Computing

Chapter 9. The Web 2.0 Environment and Social Networks

Part 5: E-Commerce Support Services

Chapter 10. E-Commerce Fraud and Security

Chapter 11. E-Commerce Payment Systems

Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services

Part 6: E-Commerce Strategy and Implementation

Chapter 13. E-Commerce Strategy and Global E-Commerce

Chapter 14. Economics and Justification of E-Commerce

Chapter 15. Launching a Successful Online Business and E-Commerce Projects

Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce

Online Part 7: Auctions and Application Development

Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations

Chapter 18. Building E-Commerce Applications and Infrastructure

Product Details

ISBN:
9780136100362
Author:
Turban, Efraim
Publisher:
Academic Internet Publishers
Author:
Liang, Ting-Peng
Author:
Lee, Jae K.
Author:
Cram101 Textbook Reviews
Author:
King, David
Author:
Turban, Deborrah
Subject:
E-Commerce - General
Subject:
Business Writing
Subject:
Education-General
Copyright:
Publication Date:
October 2009
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Pages:
968
Dimensions:
11.2 x 8.8 x 1.2 in 1715 gr

Related Subjects

Business » General
Business » Writing
Computers and Internet » Internet » General

Electronic Commerce 2010 (10 - Old Edition) Used Hardcover
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$136.00 In Stock
Product details 968 pages Prentice Hall - English 9780136100362 Reviews:
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