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Television and New Media Audiences (Oxford Television Studies)

by

Television and New Media Audiences (Oxford Television Studies) Cover

 

Synopses & Reviews

Publisher Comments:

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

Synopsis:

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media

technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media

Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

About the Author

Ellen Seiter is Professor of Communication at the University of California, San Diego. Her publications include Sold Separately: Children and Parents in Consumer Culture (1993) as well as numerous journal articles.

Table of Contents

1. Introduction

2. Qualitative Audience Research

3. Feminist Methods: The Parent's Support Group

4. Lay Theories of Media Effects: Power Rangers at Preschool

5. Conflict Over TV amongst Fundamentalist Christians

6. Television and the Internet

7. Conclusion

Bibliography

Product Details

ISBN:
9780198711421
Author:
Seiter, Ellen
Publisher:
Clarendon Press
Author:
null, Ellen
Subject:
Research
Subject:
Radio
Subject:
Television - History & Criticism
Subject:
Television viewers
Subject:
Media Studies - Electronic Media
Subject:
Film, Media,
Subject:
Performing Arts | TV
Subject:
Film, Media, and Performing Arts | TV and Radio
Subject:
Television viewers -- United States.
Subject:
Television viewers -- Research -- United States.
Subject:
Film, Media, & Performing Arts | TV & Radio
Subject:
Film and Television-Media Studies
Series:
Oxford Television Studies
Publication Date:
19981231
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Illustrations:
9 halftones
Pages:
168
Dimensions:
9.300 x 6.200 in 0.900 lb

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Related Subjects

Arts and Entertainment » Film and Television » Media Studies
History and Social Science » Sociology » Media
Science and Mathematics » Physics » Relativity Theory

Television and New Media Audiences (Oxford Television Studies) New Hardcover
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Product details 168 pages Oxford University Press - English 9780198711421 Reviews:
"Synopsis" by , Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media

technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media

Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

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