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Mycommunicationlab Student Access Code Card for Public Relations Strategies and Tactics (Standalone)

Mycommunicationlab Student Access Code Card for Public Relations Strategies and Tactics (Standalone) Cover

 

Synopses & Reviews

Publisher Comments:

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

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This access code card gives you access to all of MyCommunicationLab’s grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.

 

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Synopsis:

This access code card gives you access to all of MyCommunicationLab’s grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.

 

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Table of Contents

Part 1  Role

Chapter 1        What Is Public Relations?

Chapter 2        The Evolution of Public Relations

Chapter 3        Ethics and Professionalism

Chapter 4        Public Relations Departments and Firms

Part 2   Process

Chapter 5        Research

Chapter 6        Program Planning

Chapter 7        Communication

Chapter 8        Evaluation

 

Part 3   Strategy

Chapter 9        Public Opinion and Persuasion

Chapter 10      Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11      Reaching Diverse Audiences

Chapter 12      Public Relations and the Law 

Part 4   Tactics

Chapter 13      The Internet and Social Media  

Chapter 14      Preparing Materials for Mass Media 

Chapter 15      Radio and Television 

Chapter 16      Meetings and Events   

Part 5   Application

Chapter 17      Corporations

Chapter 18      Entertainment, Sports, and Tourism

Chapter 19      Politics and Government 

Chapter 20      Global Public Relations  

Chapter 21    Nonprofit, Health, and Education 

Product Details

ISBN:
9780205075355
Publisher:
Pearson
Subject:
Communication
Author:
Cameron, Glen T.
Author:
Wilcox, Dennis L.
Subject:
Intercultural Communications-General
Copyright:
Publication Date:
20110203
Binding:
OTHER
Language:
English
Dimensions:
8.93 x 6.95 x 0.06 in 45 gr

Related Subjects

Business » Communication
Business » Marketing
History and Social Science » Intercultural Communications » General

Mycommunicationlab Student Access Code Card for Public Relations Strategies and Tactics (Standalone)
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$ In Stock
Product details pages Allyn & Bacon - English 9780205075355 Reviews:
"Synopsis" by ,

This access code card gives you access to all of MyCommunicationLab’s grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book.

 

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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