Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    On the Table | November 9, 2014

    Tracey T.: IMG New Cookbooks for October and November: Potluck Time!



    October/November is a favorite time in our offices. These are the months when scads of cookbooks are released, a deluge of cookbooks, a tornado of... Continue »

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Public Speaking: Strategies for Success (Myspeechlab)

Public Speaking: Strategies for Success (Myspeechlab) Cover

 

Synopses & Reviews

Publisher Comments:

Why Do You Need this New Edition?

 

At all stages of the public speaking process, you can learn how to develop and apply

strategies to speaking situations you encounter throughout your life. In this new edition,

Public Speaking: Strategies for Success maintains its solid foundations of strategy,

practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering

fresh innovations that reflect the needs of today’s beginning speakers.

 

1. For earlier treatment of delivery and presentation, the chapter on delivering the

speech has been moved toward the beginning of the book (Chapter 3) to make it

easy to practice voice and body presentation early in the course, and corresponding

changes have been made in other chapters to support this move.

 

2. Chapters 7 and 15 have been substantially updated to reflect the information technology

that you know and use today. With the distinction between electronic and

printed materials becoming more blurred, each chapter offers a unified perspective,

treating research sources and visual aids without regard to their medium. Special

attention is paid to evaluating the credibility of sources.

 

3. New! Rhetorical Workout features help you develop skills through focused,

step-by-step applications of concepts and principles in each chapter.

 

4. New! Student View quotations from public speaking students around the country

appear throughout the book, so that you can learn from and be encouraged by

your peers.

 

5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly

ways of reviewing and reinforcing the concepts and theories in each chapter.

 

6. Increased attention on civic engagement gives more examples of–and strategies

for–public speaking situations within your campus and community and shows how

these situations are part of the public forum.

 

7. Revised and updated examples help illustrate theoretical principles more clearly, reflect

current issues, and represent a diverse range of speaking topics and situations.

 

8. An updated photo program gives a variety of illustrated examples in which to see

others–both professional and non-professional–offering public presentations.

 

Synopsis:

As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.

Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Synopsis:

Maintaining the ideal that public speakers of all ages and stages should learn how to develop and apply strategies to speaking situations they encounter throughout their lives, this updated edition provides revised and updated examples to help illustrate how to apply theoretical concepts clearly and reflect current issues.

Zarefesky's Public Speaking urges public speakers to think through and about the public speaking process and to also consider the diversity of audiences, occasions, and speakers; to choose a specific purpose, a relevant topic, along the appropriate material to make their speeches successful.

Table of Contents

PART I:  Foundations of Public Speaking

 

1. Welcome to Public Speaking

Why Study Public Speaking?

Public Speaking and Communication

The Public Forum

The Rhetorical Situation

Determinants of the Rhetorical Situation

The Quest for Quality

Ethics: Respect for Audience, Topic and Occasion

 

2. Your First Speech

Goals and Strategies for Your First Speech

Strategies for Organizing Your Speech

Beginning Assignments

Practicing the Speech

Presenting the Speech

Summary

 

3. Listening Critically

Are You Really Listening?

Strategies for Careful Listening

Listening Critically

Evaluating Speeches Critically

 

4. Analyzing Your Audience

Checking Audience Demographics

Respecting Audience Cultures

Understanding Audience Psychology

Strategies for Analyzing the Audience

Analyzing Your Own Ethos

 

PART II: Invention and Development of the Speech

 

5. Choosing Your Topic

What Makes a Good Topic?

How to Choose a Good Topic

Developing a Strategic Plan

Developing the Purpose Statement and the Thesis Statement

Analyzing the Thesis Statement

 

6. Researching Your Topic

Strategic Perspectives on Research

Types of Supporting Material

Finding Supporting Material from People

Finding Supporting Material in Print

Finding Supporting Material Electronically

A Strategy for Research

Note Taking and Filing

 

7. Reasoning with Your Audience

Proof, Support and Reasoning

Strategies for Reasoning Through Example

Strategies for Reasoning Through Analogy

Strategies for Reasoning Through Signs

Strategies for Reasoning Through Cause

Strategies for Reasoning Through Testimony

Strategies for Reasoning Through Narrative

Avoiding Errors in Reasoning

Reasoning in Public Speaking

 

 

PART III:  Arrangement of the Speech

 

8. Organizing the Speech: The Body

Why is Organization Important?

Selecting the Main Ideas

Arranging the Main Ideas

Selecting and Arranging Supporting Materials

 

9. Organizing the Speech: Introductions, Conclusions, and Transitions

Introductions: Beginning the Speech

Conclusions: Ending the Speech

Transitions: Connecting the Elements of a Speech

 

10. Outlining the Speech

From Ideas to Outline

The Preparation Outline

Sample Preparation Outlines

The Presentation Outline

Sample Presentation Outline

 

PART IV:  Style and Delivery of the Speech

 

11. Achieving Style through Language

What is Style?

Defining Terms Appropriately

Achieving Clarity, Rhythm and Vividness

Style and the Entire Speech

Achieving Good Style

 

12. Presenting the Speech

Characteristics of Effective Presentation

The Voice in Presentation

The Body in Presentation

Modes of Presentation

Practicing for Speech Presentation

 

13. Using Visual Aids

Benefits of Using Visual Aids

Types of Visual Aids

Traditional Visual Aid Materials

Preparing Visual Aids

Computer-Generated Visual Aids

Using Visual Aids in the Speech

 

PART V:  Uses of Public Speaking

 

14. Informing

Planning Your Strategy

Informative Strategies

Encouraging Retention

 

15. Persuading

Purposes Achieved Through Persuasive Strategies

Plan Your Strategy

The Elaboration Likelihood Model

Constraints on Effective Persuasive Speaking

Strategic Resources for Specific Purposes

Generally Available Strategic Resources

Organizing Persuasive Speeches

 

16. Celebrating: Occasions for Public Speaking

Fitting Your Speech to the Occasion

Deliberative Speaking

Ceremonial Speaking

Speech Combining Deliberative and Ceremonial Goals

 

Appendix: Speeches for Analysis and Discussion

Student Speeches

Public Speeches

 

Product Details

ISBN:
9780205504053
Subtitle:
Strategies for Success
Publisher:
Allyn & Bacon
Author:
Zarefsky, David
Subject:
Public Speaking
Subject:
Theater - General
Copyright:
Edition Number:
5
Edition Description:
Trade paper
Series:
MySpeechLab Series
Publication Date:
February 2007
Binding:
Mixed media, eg book and CD-ROM, book and toy etc
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
528
Dimensions:
9.87x7.94x.77 in. 1.97 lbs.

Related Subjects


Engineering » Communications » General
Textbooks » General

Public Speaking: Strategies for Success (Myspeechlab)
0 stars - 0 reviews
$ In Stock
Product details 528 pages Allyn & Bacon - English 9780205504053 Reviews:
"Synopsis" by , As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.

Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

"Synopsis" by , Maintaining the ideal that public speakers of all ages and stages should learn how to develop and apply strategies to speaking situations they encounter throughout their lives, this updated edition provides revised and updated examples to help illustrate how to apply theoretical concepts clearly and reflect current issues.

Zarefesky's Public Speaking urges public speakers to think through and about the public speaking process and to also consider the diversity of audiences, occasions, and speakers; to choose a specific purpose, a relevant topic, along the appropriate material to make their speeches successful.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.