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Other titles in the Mycommunicationlab series:

The Media of Mass Communication, Study Edition (Mypsychlab)

The Media of Mass Communication, Study Edition (Mypsychlab) Cover

 

Synopses & Reviews

Publisher Comments:

If you’re wondering why you should buy this new edition of The Media of Mass Communication, here are 5 good reasons!

 

This is the most exciting time in human history to be studying mass media. So much is in flux. Although self-proclaimed gurus are everywhere, nobody knows for certain how the commotion will really settle. This new edition of The Media of Mass Communication will help you see why the media are in such a tumultuous transition and provide you with tools for understanding the reshaping of entire the media industry. Reflecting the transformations in the mass media, this 10th edition is the most thorough overhaul in the book’s 20-year history. Consider these changes:

 

1. New Media Landscape. A new chapter explores the contemporary media landscape that is daily more dominated by digital delivery. What is shaping this new landscape? What will our media landscape look like tomorrow? Is there a place for traditional media industries? Traditional content? How will media people stay on top of their game? Is Glenn Beck the future? Or Arianna Huffington? Or, as Time magazine suggested in its annual Person of the Year cover article, is the future you? Think Facebook. Think Twitter.

 

2. Media Economics. A new chapter, “Media Economics,” underscores how mass media are driven by financial engines. The economic dynamics are complex and entire industries are rising and falling as you read this. How much longer will newspapers be with us? What are the implications? How will society be different without newspapers? How will the shifting industry affect citizen involvement in public policy? Can democracy survive in such a drastically different media environment?

 

3. Fading Industries. Until recently the primary print media—newspapers, magazines and books—each warranted a chapter. No more. Industries rooted in Gutenberg technology are becoming an ever-thinner sliver of the media landscape. Reflecting this reality, the 10th Edition has consolidated the major print media into a single chapter, “Ink On Paper,” the conceptually related industries of radio and sound recording into “Sound Media”, and the movie and television industries into “Visual Media.”

 

4. Media Infrastructure. Throughout this edition are updates on dramatic changes that are afoot in underlying structures of media industries. The recording industry, as an example, wobbled to the verge of extinction with the advent of digital downloads. Questions are being asked about the validity of copyright protections in the 21st century. Those protections, embedded in the U.S. Constitution, could force an entire reinvention of media structures and practices. Can Hollywood survive this new era of content downloading?

 

5. Updated MyCommunicationLab for Mass Communication. (www.mycommunicationlab.com) New features

in this interactive and instructive online solution help foster your understanding of media literacy and provide you with opportunities to learn more about careers in the media. The tenth edition is a tool to help you as a student become more intelligent and discerning as a media consumer. If you plan on a media career, the book is intended to orient you to the courses that will follow in your curriculum. This book, though, is only one of many tools for staying on top of the subject for many years to come.

Synopsis:

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Synopsis:

Some key features for this edition include:

  • New emphasis on the relevance of Visual Storytelling in today's media.
  • Updated features provide readers with additional information about specialized topic areas:
    • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
    • “Media People” boxes profile key figures in media industries;
    • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
  • Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
  • Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
  • Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

Table of Contents

Part One: The Mass Media

 

CHAPTER 1: MASS MEDIA LITERACY

Chapter Opener

Media Ubiquity

Media Literacy

Human Communication

Media and Society

Media Economics

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Cultivating Readers

    Media Timeline

    Media People: Phil Donahue

    Media People: Rupert Murdoch

 

CHAPTER 2: MEDIA TECHNOLOGY

Chapter Opener 

Media Technology

Printing

Chemistry

Electronics

New Technologies

Digital Integration

Technology and Mass Communication

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study

    Media Timeline: Technology

    Media People: Steve Jobs

 

CHAPTER 3: BOOKS

Chapter Opener

Influence of Books

Books and American Culture

Book Industry

New Technology and Books

Book Products

Book Trends

Book Challenges and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media People: William Holmes McGuffey 

    Media People: Jane Friedman

    Media People: Jeff Bezos

    Media Case Study: O.J. Simpson’s How-To

    Media Timeline: Books

 

CHAPTER 4: NEWSPAPERS

Chapter Opener

Newspaper Industry

Newspaper Products 

Newspaper Ownership

National Dailies 

New York Times 

Hometown Newspapers

Gannett Initiative

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: The Vanishing Correspondent

    Media Timeline: Newspaper Milestones

    Media People: Arthur Sulzberger Jr. 

 

CHAPTER 5:  MAGAZINES

Chapter Opener

Influence of Magazines

Magazine Innovations

Magazine Products

Magazine Industry

Magazines as Niche Media

New Competition

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Magazines and the Internet

    Media Timeline: Magazines

    Media People: Margaret Bourke-White

    Media People: DeWitt and Lila Wallace

    Media People: Sara Josepha Hale

 

CHAPTER 6: SOUND RECORDING

Chapter Opener

Recording Industry

Downloads

Authorized Downloads

Artistic Autonomy

Regulatory Pressure

Dependence on Radio

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Podcasting Evolution

    Media Timeline

    Media People: Shawn Fanning

    Media People: 50 Cent

 

CHAPTER 7: MOTION PICTURES

Chapter Opener

Significance of Movies

Movie Products

Hollywood Studios

Movie Production

Exhibition Shift

Blockbusters

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: In-Your-Face Documentaries

    Media Timeline: Movies

    Media People: Robert Flaherty

    Media People: Lourdes Portillo

    Media People: Sherry Lansing

    Media People: Walt Disney

    Media People: Steven Spielberg

 

CHAPTER 8: RADIO

Chapter Opener

Influence of Radio

Radio Content

Commercial Terrestrial Radio

Corporate Radio

Public Radio

Satellite Radio 

Whither Radio?

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Civility on the Airwaves

    Media Timeline: Radio

    Media People: Gordon McLendon

    Media People: Edward R. Murrow

    Media People: Terry Gross

    Media People: Howard Stern 

 

CHAPTER 9: TELEVISION

Chapter Opener

Television in Transition

Over-Air Delivery

Cable Delivery

Satellite-Direct Delivery

Video on Demand

Economics of Television 

Public Television

Future for Television

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Television as Baby-Sitter

    Media People: Ed Parsons

    Media People Susan Zirinsky

    Media Timeline: Television Technology

 

CHAPTER 10: INTERNET

Chapter Opener

Influence of Internet

Internet Origins

World Wide Web

The Internet Industry 

Reshaping the Internet

Internet Issues

Internet Future

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: How Do Bloggers Know What They Know?

    Media People: Tim Berners-Lee

    Media People: Marc Andreesen

    Media Timeline: Internet

    Media People: Gordon Moore

    Media People: Glenn Reynolds 

 

Part Two: Mass Messages

 

CHAPTER 11: NEWS

Chapter-Opener

Journalism Traditions

Concept of News 

Truth and News

Personal Values in News

Variables Affecting News

Influences on News 

Confidential Sources

Journalism Trends

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Reporter’s Choice: Tell or Jail?

    Media People: Benjamin Day

    Media People: James Gordon Bennett

    Media People: Seymour Hersh

    Media People: Ida Tarbell

    Media Timeline: News

 

CHAPTER 12: Public Relations

Chapter-Opener

Importance of Public Relations

Origins of Public Relations

Structure of Public Relations

Public Relations Services

Public Relations and Advertising

Media Relations

Directions for Public Relations

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: Crisis Management at Time

    Media Timeline: Public Relations

    Media People: Paul Garrett

    Media People: Jack Abramoff

    Media People: Leslie Unger

    Media People: Edward Bernays

 

 

CHAPTER 13: ADVERTISING

Chapter Opener

Importance of Advertising

Origins of Advertising

Advertising Agencies

Placing Advertisements

New Advertising Platforms

Brand Strategies

Advertising Tactics

New Advertising Tactics          

Advertising Regulation

Problems and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study: Countering Cultural Imperialism

    Media Timeline: Advertising

    Media People: Dave Balter

 

CHAPTER 14: ENTERTAINMENT

Chapter-Opener: High-Speed Transportation

Entertainment in History

Performance as Media Entertainment 

Story-Telling

Music

Sports as Media Entertainment

Sex as Media Content

Gaming as Media Content

Artistic Values

Pop Art

Chapter Wrap-Up

Review Questions

Critical Thinking

For Further Learning

Keeping Up to Date

Boxes:

    Media People: Nancy Tellum

    Case Study: Has Hollywood Institutionalized Racism?

 

CHAPTER 15: MEDIA RESEARCH

Chapter-Opener

Public-Opinion Sampling

Measuring Audience Size

Audience Measurement Techniques

Measuring Audience Reaction

Audience Analysis

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Case Study:  Tracking Technology

    Media People: George Gallup

    Media People: Andy Kohut

    Media People: Richard Schwartz  

    Media Timeline: Media Research

 

Part Three: Mass Media Issues

 

CHAPTER 16: MASS MEDIA EFFECTS

Chapter Opener: Orson Welles

Effects Theory

Lifestyle Effects

Attitudes Effects

Social Stability

Cultural Effects

Behavioral Effects

Media-Depicted Violence

Individual Selectivity

Chapter Wrap-Up

Concepts, Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

    Media Timeline

    Case Study: Media Advocacy: Will It Make a Difference?

    Media People: Kathleen Rutledge

    Media People: George Gerbner

 

CHAPTER 17: GLOBAL MASS MEDIA

Chapter Opener: The Hellfire Pictures

Mass Media and Nation-States

War as a Libertarian Test

Arab Media Systems

Mass Media and Terrorism

Battle for Iran

China Media  

Distinctive Media Systems

Media Pressure Points

Chapter Wrap-Up

Review Questions

Thematic Chapter Summary

Boxes:

    Media Case Study: Vanishing Foreign Correspondent

    Media People: Kimberly Dozier

    Media People: Jineth Bedoya Lima

    Media People: Bill Xia

    Media People: Orhan Pamuk

 

CHAPTER 18: MASS MEDIA AND GOVERNANCE

Chapter-Opener: Populist Appeals

Media Role in Governance

Media as Information Sources

Media Effects on Governance

Government Manipulation of Media

Status of the Watchdog 

Political Campaigns

Campaign Blogs

Media-Government Issues

Chapter Wrap-Up

Concepts Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

    Case Study: Governance or Journalistic Failure?

    Media People: Donna Brazile

    Media People: Helen Thomas  

    Media People: Tony Snow

 

CHAPTER 19: MASS MEDIA LAW

Chapter Opener

Intellectual Property

Free Expression

Broadening Protection

Defamation

Indecency

Privacy Law

Journalism Law

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Case Study: The Price of Free Music

    Media Timeline: Mass Media Law

    Media People:  Jay Near

    Media People:  Clarence Brandenburg

    Media People:  John Brinkley

 

CHAPTER 20: ETHICS

Chapter Opener

The Difficulty of Ethics

Media Ethics

Moral Principles

Process vs. Outcome

Potter’s Box

Ethics and Other Issues

Unsettled, Unsettling Questions

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

    Media Timeline: Media Ethics

    Media People: Charlie Gay

    Media People: Ted Cohen

    Media People: Arthur Ashe

    Media Case Study: Government Definition of Ethics

Product Details

ISBN:
9780205632541
Publisher:
Pearson
Subject:
Communication
Author:
Vivian, John
Author:
Cram101 Textbook Reviews
Subject:
Mass media
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Subject:
Education-General
Copyright:
Edition Description:
Trade paper
Series:
MyCommunicationLab Series
Publication Date:
February 2009
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
608
Dimensions:
10.70x8.40x.90 in. 2.70 lbs.

Related Subjects

Arts and Entertainment » Music » Instruction and Study » Theory
Business » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General

The Media of Mass Communication, Study Edition (Mypsychlab)
0 stars - 0 reviews
$ In Stock
Product details 608 pages Allyn & Bacon - English 9780205632541 Reviews:
"Synopsis" by , Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

"Synopsis" by , Some key features for this edition include:

  • New emphasis on the relevance of Visual Storytelling in today's media.
  • Updated features provide readers with additional information about specialized topic areas:
    • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
    • “Media People” boxes profile key figures in media industries;
    • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
  • Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
  • Learning tools and enhanced pedagogy—including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
  • Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

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