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Other titles in the Myspeechlab series:
Public Speaking (Myspeechlab)
Synopses & Reviews
Why Do You Need this New Edition?
At all stages of the public speaking process, you can learn how to develop and apply
strategies to speaking situations you encounter throughout your life. In this new edition,
Public Speaking: Strategies for Success maintains its solid foundations of strategy,
practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering
fresh innovations that reflect the needs of today’s beginning speakers.
1. For earlier treatment of delivery and presentation, the chapter on delivering the
speech has been moved toward the beginning of the book (Chapter 3) to make it
easy to practice voice and body presentation early in the course, and corresponding
changes have been made in other chapters to support this move.
2. Chapters 7 and 15 have been substantially updated to reflect the information technology
that you know and use today. With the distinction between electronic and
printed materials becoming more blurred, each chapter offers a unified perspective,
treating research sources and visual aids without regard to their medium. Special
attention is paid to evaluating the credibility of sources.
3. New! Rhetorical Workout features help you develop skills through focused,
step-by-step applications of concepts and principles in each chapter.
4. New! Student View quotations from public speaking students around the country
appear throughout the book, so that you can learn from and be encouraged by
5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly
ways of reviewing and reinforcing the concepts and theories in each chapter.
6. Increased attention on civic engagement gives more examples of–and strategies
for–public speaking situations within your campus and community and shows how
these situations are part of the public forum.
7. Revised and updated examples help illustrate theoretical principles more clearly, reflect
current issues, and represent a diverse range of speaking topics and situations.
8. An updated photo program gives a variety of illustrated examples in which to see
others–both professional and non-professional–offering public presentations.
This package contains the following components:
-0205638325: Public Speaking: Strategies for Success
-0205673090: MySpeechLab with Pearson eText
As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.
Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Table of Contents
PART I: Foundations of Public Speaking
1. Welcome to Public Speaking
Why Study Public Speaking?
Public Speaking and Communication
The Public Forum
The Rhetorical Situation
Ethics: Respect for Audience, Topic and Occasion
2. Your First Speech
Goals and Strategies for Your First Speech
Strategies for Organizing Your Speech
Outlining Your Speech
Practicing Your Speech
Presenting Your Speech
Strategies for Overcoming Speech Anxiety
3. Presenting the Speech
Characteristics of Effective Presentation
The Voice in Presentation
The Body in Presentation
Modes of Presentation
Practicing for Speech Presentation
4. Listening Critically
Are You Really Listening?
Strategies for Careful Listening
Evaluating Speeches Critically
PART II: Invention and Development of the Speech
5. Analyzing Your Audience
Checking Audience Demographics
Respecting Audience Cultures
Understanding Audience Psychology
Strategies for Analyzing the Audience
Analyzing Your Own Ethos
6. Choosing a Topic and Developing a Strategy
What Makes a Good Topic?
How to Choose a Good Topic
Developing a Strategic Plan
Developing the Purpose Statement and the Thesis Statement
Analyzing the Thesis Statement
7. Researching the Speech
Strategic Perspectives on Research
Types of Supporting Material
Tools for Locating Supporting Material
Sources of Supporting Material
A Plan for Research
Note Taking and Filing
Proof, Support, and Reasoning
Avoiding Errors in Reasoning
Reasoning in Public Speaking
PART III: Arrangement and Style in the Speech
9. Organizing the Speech: The Body
Why is Organization Important?
Selecting the Main Ideas
Arranging the Main Ideas
Selecting and Arranging Supporting Materials
10. Organizing the Speech: Introductions, Conclusions, and Transitions
Introductions: Beginning the Speech
Conclusions: Ending the Speech
Transitions: Connecting the Elements of a Speech
11. Outlining the Speech
From Ideas to Outline
The Preparation Outline
Sample Preparation Outlines
The Presentation Outline
Sample Presentation Outline
12. Achieving Style through Language
What is Style?
Defining Terms Appropriately
Achieving Clarity, Rhythm, and Vividness
Style and the Entire Speech
Achieving Good Style
PART IV: Uses of Public Speaking
Planning Your Strategy
Purposes for Persuasive Strategies
Plan Your Strategy
The Elaboration Likelihood Model
Constraints on Effective Persuasive Speaking
Strategic Resources for Specific Purposes
General Strategic Resources
Organizing Persuasive Speeches
15. Speaking with Visual Aids
Benefits of Using Visual Aids
Types of Visual Aids
Visual Aid Media
Preparing Visual Aids
Using Visual Aids in the Speech
16. Occasions for Public Speaking
Fitting Your Speech to the Occasion
Speeches Combining Deliberative and Ceremonial Goals
Appendix: Speeches for Analysis and Discussion
What Our Readers Are Saying