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Other titles in the Historical Studies of Urban America series:

Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America)

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Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America) Cover

 

Synopses & Reviews

Publisher Comments:

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. 
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

About the Author

Richard Harris is professor of geography at McMaster University, Hamilton, Ontario.

Table of Contents

List of Abbreviations

Preface

ONE / Introduction

PART I:  ORIGINS

TWO / The Foundation of Home Ownership

THREE / An Industry Unready to Improve

FOUR / The Realm of the Retailer

FIVE / The Birth of the Home Improvement Store

PART II:  CRISIS, 1927-1945

SIX / A Perfect Storm for the Building Industry

SEVEN / Manufacturers Save the Retailer

EIGHT / The State Makes Credit

PART III:  RESOLUTION, 1945-1960

NINE / Mr. and Mrs. Builder

TEN / Help for the Amateur

ELEVEN / The Improvement Business Coalesces

TWELVE / A Zelig of the American Cultural Economy

Notes

Index

Product Details

ISBN:
9780226317663
Author:
Harris, Richard
Publisher:
University of Chicago Press
Subject:
United States - 20th Century
Subject:
US History - 20th Century
Copyright:
Edition Description:
Hardcover
Series:
Historical Studies of Urban America
Publication Date:
20120831
Binding:
HARDCOVER
Language:
English
Illustrations:
62 halftones, 5 line drawings
Pages:
448
Dimensions:
9 x 6 in

Related Subjects

Business » General
Business » History and Biographies
Business » Management
Business » Writing
History and Social Science » US History » 20th Century » General
Religion » Comparative Religion » General
Science and Mathematics » Environmental Studies » Environment

Building a Market: The Rise of the Home Improvement Industry, 1914-1960 (Historical Studies of Urban America) New Hardcover
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