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Other titles in the History of Communication series:

Refiguring Mass Communication: A History (History of Communication)

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Refiguring Mass Communication: A History (History of Communication) Cover

 

Synopses & Reviews

Publisher Comments:

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term mass communication frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

Synopsis:

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term mass communication frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus. Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives.

Product Details

ISBN:
9780252077050
Author:
Simonson, Peter
Publisher:
University of Illinois Press
Subject:
Communication -- Philosophy.
Subject:
Communication
Subject:
Journalism
Subject:
Radio - General
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Edition Description:
1st Edition
Series:
History of Communication
Publication Date:
20100431
Binding:
TRADE PAPER
Language:
English
Pages:
280
Dimensions:
9 x 6 in

Related Subjects

Business » Communication
Engineering » Communications » Radio
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » Reference
History and Social Science » Sociology » General
Religion » Comparative Religion » General

Refiguring Mass Communication: A History (History of Communication) New Trade Paper
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Product details 280 pages University of Illinois Press - English 9780252077050 Reviews:
"Synopsis" by , This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term mass communication frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus. Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives.
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