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Advertising at War: Business, Consumers, and Government in the 1940s (History of Communication)

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Synopses & Reviews

Publisher Comments:

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
 
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

About the Author

 
Inger L. Stole is an associate professor of communications at the University of Illinois at Urbana-Champaign and the author of Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s.

Product Details

ISBN:
9780252078651
Author:
Stole, Inger L
Publisher:
University of Illinois Press
Author:
Stole, Inger L.
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Edition Description:
1st Edition
Series:
History of Communication
Publication Date:
20121131
Binding:
TRADE PAPER
Language:
English
Illustrations:
25 black and white photographs
Pages:
280
Dimensions:
9 x 6 in

Related Subjects

Business » Advertising
Business » Communication
Business » General
History and Social Science » Intercultural Communications » General
History and Social Science » US History » General
History and Social Science » World History » General
Textbooks » General

Advertising at War: Business, Consumers, and Government in the 1940s (History of Communication) Used Trade Paper
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