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Other titles in the Advances in Semiotics series:
Analyzing Cultures: An Introduction and Handbook (Advances in Semiotics)by Marcel Danesi
Synopses & Reviews
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
Includes bibliographical references (p. -401) and index.
About the Author
Marcel Danesi is Professor and Director of the Program in Semiotics, University of Toronto. Among his publications are: Vico, Metaphor, and the Origin of Language (Indiana University Press, 1993) and Cool: The Signs and Meanings of Adolescence (University of Toronto Press, 1994).
Paul Perron is Professor and Principal of University College, University of Toronto. He is author of numerous works on narratology.
Table of Contents
Part I: Basic Notions and Views
What is Culture?
The Field of Cultural Semiotics
The Signifying Order
Part II: The Semiotic Study of Culture
Media: Television and Advertising
Part III: A Practical Synthesis
Activities and Questions for Discussion
Works Cited and General Bibliography
What Our Readers Are Saying
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