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Other titles in the Financial Times series:

How to Make an Impact: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs (Financial Times)


How to Make an Impact: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs (Financial Times) Cover


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Synopses & Reviews

Publisher Comments:

How to make an IMPACT

Influence, inform and impress with your reports, presentations and business documents

Author Jon Moon




Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents.

Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc


This is a vital topic that has been sorely neglected. Jon’s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business!


Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School


I’ve seen Jon’s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould-breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again.


Michael Izza, Chief Executive ICAEW


STRAPLINE: Clear information shows clear thinking, and clear thinking informs, influences and impresses.


How often do you stare at uninviting and confusing presentations, notes, reports and information packs? And get nothing out of them? But it doesn’t have to be like this. We can all produce amazingly clear work that has incredible impact – if only we knew how.  This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective. You will never look at a business document in the same way again.  And your work will impress the people that matter and get the results you want.





Book News Annotation:

This work offers simple tips for improving the clarity and visual appeal of reports, presentations, and business documents. Chapters cover bullet points, graphs, tables, making comparisons, slides, numbers, document design, variances and KPIs, and organization charts. An appendix on computing gives instructions on using the PC to do some of the graphs in the book, compares the advantages of Excel versus Word for reports and information packs, and gives tips on formatting numbers, variably rounding, and computing percentage variances. Before and after examples are based on real-life projects that the author has consulted on. B&w examples of documents are included. Moon is a business presentation trainer. Annotation ©2008 Book News, Inc., Portland, OR (

About the Author

Jon Moon is a trainer and consultant in presenting business information clearly. His clients include leading UK business schools and major international companies such as AIG and Unilever. He has delivered talks to the charity sector, to senior civil servants for the training function of the UK’s Cabinet Office and worked with the Institute of Chartered Accountants.

Before becoming an independent consultant, Jon was Finance Director of an insurance company and Acquisitions Partner in a FTSE 250 company where he worked on acquisitions, strategy reviews and competitor analysis. He has travelled 100,000 miles investigating frauds. He publishes in the accounting, HR and insurance trade press.

Table of Contents


Chapter 1: Bullet points (‘WiT’)

Chapter 2: Graphs

Chapter 3: Tables

Chapter 4: Making comparisons

Chapter 5: Slides

Chapter 6: Numbers

Chapter 7: Document design

Chapter 8: Variances, KPIs and 'flashes'

Chapter 9: Organisation charts

Chapter 10: Next steps



Product Details

Moon, Jon
FT Press
Business & Economics : Skills
Business & Economics : Marketing - General
Business presentations
Business communication
Business-Office Skills
Business Communication
Edition Description:
Trade paper
Financial Times Series
Publication Date:
Grade Level:
College/higher education:
9.25 x 6.2 x 0.77 in 572 gr

Related Subjects

Business » Office Skills

How to Make an Impact: Influence, Inform and Impress with Your Reports, Presentations, Business Documents, Charts and Graphs (Financial Times) New Mass Market
0 stars - 0 reviews
$39.00 In Stock
Product details 304 pages FT Press - English 9780273713326 Reviews:
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