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Other titles in the Financial Times series:

Ft Essential Guide To Writing a Business Plan (12 Edition)

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Ft Essential Guide To Writing a Business Plan (12 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

'I particularly like this book’s emphasis on market and competitive analysis – often we entrepreneurs tend to go with our gut feel rather than proper analysis. Evans gets the priorities behind business planning right.'

Anthony Karibian, co-founder, XLN Telecom Ltd (exited September 2010)

 

'Vaughan Evans' excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.'

Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010

 

'Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book's for you.'

John Mullins, Professor at London Business School and author of The New Business Road Test

 

 

YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING

 

Whether you seek financial backing or board consent, The FT Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer’s concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.

 

Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing planwith your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

 

  FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Synopsis:

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

 

FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Table of Contents

Introduction  

Part 1 Preparing your plan  

1        Essential preparation

Result

Need

Preparation

 

Part 2 Writing your plan

2        The business

Background

Business mix by segment

Segmentation in a start-up

 

3        Market demand

Market size

Market growth

Market demand for a start-up

Market demand risks and opportunities

 

4        Competition

Your competitors

Competitive intensity

Competition in a start-up

Industry competition risks and opportunities

 

5        Strategy

Competitive position

Strategy

Strategy in a start-up

Strategic risks and opportunities

 

6        Resources

Management

Marketing

Operations and capital expenditure

Resource risks and opportunities

 

7        Financials and forecasts

Historic financials

Market-driven sales forecasts

Competition-driven margin forecasts

Funding the plan

Full financial forecasts

Forecasts in a start-up

Financial risks and opportunities

 

8        Risk, opportunity and sensitivity

Meet the Suns and Clouds chart

What the Suns and Clouds tell you

Sensitivity testing

 

9        Conclusion

Conclusion

Executive summary

Investment highlights

 

Part 3 Reviewing your plan

 

10      Monitoring and evaluating

Monitoring your plan

Evaluating your plan

Beware these characters!

 

Postscript: 12 hot potatoes

 

Appendices

Appendix A: Deriving competitive position

Appendix B: Structured interviewing of customers

 

Index

 

 

Product Details

ISBN:
9780273757986
Author:
Evans, Vaughan
Publisher:
FT Press
Subject:
Business Writing
Subject:
General Business & Economics
Subject:
Entrepreneurship
Copyright:
Edition Description:
Trade paper
Publication Date:
20111215
Binding:
TRADE PAPER
Language:
English
Pages:
248
Dimensions:
8.5 x 5.5 x 0.633 in 388 gr

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Related Subjects

Business » Business Plans
Business » General
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Writing
Engineering » Construction » General

Ft Essential Guide To Writing a Business Plan (12 Edition) Used Trade Paper
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Product details 248 pages FT Press - English 9780273757986 Reviews:
"Synopsis" by , Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

 

FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

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